Relationship marketing: strategy and implementation
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth Heinemann
1999
|
| Schriftenreihe: | CIM professional
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | "Published in association with the Chartered Institute of Marketing.". - Series statement on jacket Includes bibliographical references and index Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector |
| Beschreibung: | xiv, 509 pages |
| ISBN: | 0585229317 9780585229317 9780750636261 0750636262 |
Internformat
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| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Relationship marketing | |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 212 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:25Z |
| institution | BVB |
| isbn | 0585229317 9780585229317 9780750636261 0750636262 |
| language | English |
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| physical | xiv, 509 pages |
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| spelling | Relationship marketing strategy and implementation Helen Peck [and others] Oxford Butterworth Heinemann 1999 xiv, 509 pages txt rdacontent c rdamedia cr rdacarrier CIM professional "Published in association with the Chartered Institute of Marketing.". - Series statement on jacket Includes bibliographical references and index Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector Marketing relationnel BUSINESS & ECONOMICS / Customer Relations bisacsh Relationship marketing fast Relatiemarketing gtt Wirtschaft Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Beziehungsmarketing (DE-588)4789127-0 s 2\p DE-604 Peck, Helen Sonstige oth Chartered Institute of Marketing Sonstige oth http://www.sciencedirect.com/science/book/9780750636261 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Relationship marketing strategy and implementation Marketing relationnel BUSINESS & ECONOMICS / Customer Relations bisacsh Relationship marketing fast Relatiemarketing gtt Wirtschaft Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4326109-7 (DE-588)4789127-0 |
| title | Relationship marketing strategy and implementation |
| title_auth | Relationship marketing strategy and implementation |
| title_exact_search | Relationship marketing strategy and implementation |
| title_full | Relationship marketing strategy and implementation Helen Peck [and others] |
| title_fullStr | Relationship marketing strategy and implementation Helen Peck [and others] |
| title_full_unstemmed | Relationship marketing strategy and implementation Helen Peck [and others] |
| title_short | Relationship marketing |
| title_sort | relationship marketing strategy and implementation |
| title_sub | strategy and implementation |
| topic | Marketing relationnel BUSINESS & ECONOMICS / Customer Relations bisacsh Relationship marketing fast Relatiemarketing gtt Wirtschaft Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Marketing relationnel BUSINESS & ECONOMICS / Customer Relations Relationship marketing Relatiemarketing Wirtschaft Kundenmanagement Beziehungsmanagement Beziehungsmarketing |
| url | http://www.sciencedirect.com/science/book/9780750636261 |
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