Getting attention: leading-edge lessons for publicity and marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Butterworth Heinemann
©2000
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| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes index Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success. Get professional publicity on a shoestring using next-generation promotional tools and technologies Insider tips and techniques on message-crafting for noisy markets and getting free and effective media coverage A Silicon Valley insider's guide to how the high-tech industry and new technologies are transforming the publicity game for every business |
| Beschreibung: | xx, 174 pages |
| ISBN: | 0585241317 9780585241319 9780750672597 0750672595 |
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| 264 | 1 | |a Boston, Mass. |b Butterworth Heinemann |c ©2000 | |
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| 500 | |a Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success. Get professional publicity on a shoestring using next-generation promotional tools and technologies Insider tips and techniques on message-crafting for noisy markets and getting free and effective media coverage A Silicon Valley insider's guide to how the high-tech industry and new technologies are transforming the publicity game for every business | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
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Datensatz im Suchindex
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| author | Kohl, Susan |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044383578 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:25Z |
| institution | BVB |
| isbn | 0585241317 9780585241319 9780750672597 0750672595 |
| language | English |
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| physical | xx, 174 pages |
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| publishDate | 2000 |
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| publisher | Butterworth Heinemann |
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| spelling | Kohl, Susan Verfasser aut Getting attention leading-edge lessons for publicity and marketing Susan Y. Kohl Boston, Mass. Butterworth Heinemann ©2000 xx, 174 pages txt rdacontent c rdamedia cr rdacarrier Includes index Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success. Get professional publicity on a shoestring using next-generation promotional tools and technologies Insider tips and techniques on message-crafting for noisy markets and getting free and effective media coverage A Silicon Valley insider's guide to how the high-tech industry and new technologies are transforming the publicity game for every business BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Internet marketing fast Marketing fast Public relations fast Wirtschaft Internet marketing Marketing Public relations http://www.sciencedirect.com/science/book/9780750672597 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Kohl, Susan Getting attention leading-edge lessons for publicity and marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Internet marketing fast Marketing fast Public relations fast Wirtschaft Internet marketing Marketing Public relations |
| title | Getting attention leading-edge lessons for publicity and marketing |
| title_auth | Getting attention leading-edge lessons for publicity and marketing |
| title_exact_search | Getting attention leading-edge lessons for publicity and marketing |
| title_full | Getting attention leading-edge lessons for publicity and marketing Susan Y. Kohl |
| title_fullStr | Getting attention leading-edge lessons for publicity and marketing Susan Y. Kohl |
| title_full_unstemmed | Getting attention leading-edge lessons for publicity and marketing Susan Y. Kohl |
| title_short | Getting attention |
| title_sort | getting attention leading edge lessons for publicity and marketing |
| title_sub | leading-edge lessons for publicity and marketing |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Internet marketing fast Marketing fast Public relations fast Wirtschaft Internet marketing Marketing Public relations |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Internet marketing Marketing Public relations Wirtschaft |
| url | http://www.sciencedirect.com/science/book/9780750672597 |
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