Beyond powerful radio: a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Focal Press
©2011
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| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. In this practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers Includes bibliographical references and index |
| Beschreibung: | xxi, 514 pages |
| ISBN: | 9780240522241 0240522249 |
Internformat
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| 500 | |a Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. In this practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers | ||
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Geller, Valerie |
| author_facet | Geller, Valerie |
| author_role | aut |
| author_sort | Geller, Valerie |
| author_variant | v g vg |
| building | Verbundindex |
| bvnumber | BV044382045 |
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| dewey-full | 621.384 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 621 - Applied physics |
| dewey-raw | 621.384 |
| dewey-search | 621.384 |
| dewey-sort | 3621.384 |
| dewey-tens | 620 - Engineering and allied operations |
| discipline | Elektrotechnik / Elektronik / Nachrichtentechnik |
| edition | 2nd ed |
| format | Electronic eBook |
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| spelling | Geller, Valerie Verfasser aut Beyond powerful radio a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio Valerie Geller ; edited by Turi Ryder 2nd ed Oxford Focal Press ©2011 xxi, 514 pages txt rdacontent c rdamedia cr rdacarrier Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. In this practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers Includes bibliographical references and index Radio broadcasting fast Webcasting fast Radio broadcasting Webcasting Hörfunk (DE-588)4025408-2 gnd rswk-swf Nachrichtenbearbeitung (DE-588)4171035-6 gnd rswk-swf Inhalt (DE-588)4161729-0 gnd rswk-swf Internetradio (DE-588)4830454-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Hörfunk (DE-588)4025408-2 s Internetradio (DE-588)4830454-2 s Inhalt (DE-588)4161729-0 s Nachrichtenbearbeitung (DE-588)4171035-6 s 2\p DE-604 Ryder, Turi Sonstige oth http://www.sciencedirect.com/science/book/9780240522241 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Geller, Valerie Beyond powerful radio a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio Radio broadcasting fast Webcasting fast Radio broadcasting Webcasting Hörfunk (DE-588)4025408-2 gnd Nachrichtenbearbeitung (DE-588)4171035-6 gnd Inhalt (DE-588)4161729-0 gnd Internetradio (DE-588)4830454-2 gnd |
| subject_GND | (DE-588)4025408-2 (DE-588)4171035-6 (DE-588)4161729-0 (DE-588)4830454-2 (DE-588)4151278-9 |
| title | Beyond powerful radio a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio |
| title_auth | Beyond powerful radio a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio |
| title_exact_search | Beyond powerful radio a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio |
| title_full | Beyond powerful radio a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio Valerie Geller ; edited by Turi Ryder |
| title_fullStr | Beyond powerful radio a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio Valerie Geller ; edited by Turi Ryder |
| title_full_unstemmed | Beyond powerful radio a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio Valerie Geller ; edited by Turi Ryder |
| title_short | Beyond powerful radio |
| title_sort | beyond powerful radio a communicator s guide to the internet age news talk information personality for broadcasting podcasting internet radio |
| title_sub | a communicator's guide to the internet age-news, talk, information & personality for broadcasting, podcasting, internet, radio |
| topic | Radio broadcasting fast Webcasting fast Radio broadcasting Webcasting Hörfunk (DE-588)4025408-2 gnd Nachrichtenbearbeitung (DE-588)4171035-6 gnd Inhalt (DE-588)4161729-0 gnd Internetradio (DE-588)4830454-2 gnd |
| topic_facet | Radio broadcasting Webcasting Hörfunk Nachrichtenbearbeitung Inhalt Internetradio Einführung |
| url | http://www.sciencedirect.com/science/book/9780240522241 |
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