Team sports marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Burlington, Mass.
Elsevier Butterworth-Heinemann
©2007
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Formerly CIP. Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com. * A clear overview of the latest techniques in sports marketing * Hugely populated with examples and cases * Clearly shows why sports marketing is distinct from other forms of service marketing Includes bibliographical references and index |
| Beschreibung: | ix, 273 pages |
| ISBN: | 9780750679794 0750679794 9780080468211 0080468217 |
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| 500 | |a Formerly CIP. | ||
| 500 | |a Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com. * A clear overview of the latest techniques in sports marketing * Hugely populated with examples and cases * Clearly shows why sports marketing is distinct from other forms of service marketing | ||
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
| _version_ | 1804177640575205376 |
|---|---|
| any_adam_object | |
| author | Wakefield, Kirk L. |
| author_facet | Wakefield, Kirk L. |
| author_role | aut |
| author_sort | Wakefield, Kirk L. |
| author_variant | k l w kl klw |
| building | Verbundindex |
| bvnumber | BV044379258 |
| collection | ZDB-33-ESD ZDB-33-EBS |
| ctrlnum | (ZDB-33-ESD)ocn474952033 (OCoLC)474952033 (DE-599)BVBBV044379258 |
| dewey-full | 796.6/98 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.6/98 |
| dewey-search | 796.6/98 |
| dewey-sort | 3796.6 298 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:51:18Z |
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| isbn | 9780750679794 0750679794 9780080468211 0080468217 |
| language | English |
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| spelling | Wakefield, Kirk L. Verfasser aut Team sports marketing Kirk L. Wakefield Burlington, Mass. Elsevier Butterworth-Heinemann ©2007 ix, 273 pages txt rdacontent c rdamedia cr rdacarrier Formerly CIP. Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com. * A clear overview of the latest techniques in sports marketing * Hugely populated with examples and cases * Clearly shows why sports marketing is distinct from other forms of service marketing Includes bibliographical references and index Team sports Marketing Berufssport (DE-588)4005940-6 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Sportökonomie (DE-588)4207188-4 gnd rswk-swf Mannschaftssport (DE-588)4168845-4 gnd rswk-swf Berufssport (DE-588)4005940-6 s Mannschaftssport (DE-588)4168845-4 s Sportökonomie (DE-588)4207188-4 s 1\p DE-604 Vermarktung (DE-588)4121857-7 s 2\p DE-604 http://www.sciencedirect.com/science/book/9780750679794 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wakefield, Kirk L. Team sports marketing Team sports Marketing Berufssport (DE-588)4005940-6 gnd Vermarktung (DE-588)4121857-7 gnd Sportökonomie (DE-588)4207188-4 gnd Mannschaftssport (DE-588)4168845-4 gnd |
| subject_GND | (DE-588)4005940-6 (DE-588)4121857-7 (DE-588)4207188-4 (DE-588)4168845-4 |
| title | Team sports marketing |
| title_auth | Team sports marketing |
| title_exact_search | Team sports marketing |
| title_full | Team sports marketing Kirk L. Wakefield |
| title_fullStr | Team sports marketing Kirk L. Wakefield |
| title_full_unstemmed | Team sports marketing Kirk L. Wakefield |
| title_short | Team sports marketing |
| title_sort | team sports marketing |
| topic | Team sports Marketing Berufssport (DE-588)4005940-6 gnd Vermarktung (DE-588)4121857-7 gnd Sportökonomie (DE-588)4207188-4 gnd Mannschaftssport (DE-588)4168845-4 gnd |
| topic_facet | Team sports Marketing Berufssport Vermarktung Sportökonomie Mannschaftssport |
| url | http://www.sciencedirect.com/science/book/9780750679794 |
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