Travel and tourism public relations: an introductory guide for hospitality managers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Sydney
2005
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities Includes bibliographical references and index |
| Beschreibung: | xxii, 183 pages |
| ISBN: | 9780750679114 0750679115 |
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| 500 | |a The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Tourism |x Public relations | |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-sort | 3659.293384791 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9780750679114 0750679115 |
| language | English |
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| spelling | Deuschl, Dennis E. Verfasser aut Travel and tourism public relations an introductory guide for hospitality managers Dennis Deuschl Amsterdam Sydney 2005 xxii, 183 pages txt rdacontent c rdamedia cr rdacarrier The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities Includes bibliographical references and index Hospitality industry Public relations Tourism Public relations http://www.sciencedirect.com/science/book/9780750679114 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Deuschl, Dennis E. Travel and tourism public relations an introductory guide for hospitality managers Hospitality industry Public relations Tourism Public relations |
| title | Travel and tourism public relations an introductory guide for hospitality managers |
| title_auth | Travel and tourism public relations an introductory guide for hospitality managers |
| title_exact_search | Travel and tourism public relations an introductory guide for hospitality managers |
| title_full | Travel and tourism public relations an introductory guide for hospitality managers Dennis Deuschl |
| title_fullStr | Travel and tourism public relations an introductory guide for hospitality managers Dennis Deuschl |
| title_full_unstemmed | Travel and tourism public relations an introductory guide for hospitality managers Dennis Deuschl |
| title_short | Travel and tourism public relations |
| title_sort | travel and tourism public relations an introductory guide for hospitality managers |
| title_sub | an introductory guide for hospitality managers |
| topic | Hospitality industry Public relations Tourism Public relations |
| topic_facet | Hospitality industry Public relations Tourism Public relations |
| url | http://www.sciencedirect.com/science/book/9780750679114 |
| work_keys_str_mv | AT deuschldennise travelandtourismpublicrelationsanintroductoryguideforhospitalitymanagers |