Search marketing strategies: a marketer's guide to objective driven success from search engine
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston, MA
Elsevier
2006
|
| Edition: | 1st ed |
| Series: | E-marketing essentials
|
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Item Description: | Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function Includes bibliographical references (pages 214-217) and index "Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--Jacket |
| Physical Description: | 227 pages |
| ISBN: | 9780750666183 0750666188 9780080457888 0080457886 |
Staff View
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| 500 | |a Includes bibliographical references (pages 214-217) and index | ||
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Record in the Search Index
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| dewey-full | 658.800285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044379252 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:18Z |
| institution | BVB |
| isbn | 9780750666183 0750666188 9780080457888 0080457886 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029781474 |
| oclc_num | 474952000 |
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| physical | 227 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Elsevier |
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| series2 | E-marketing essentials |
| spelling | Colborn, James Verfasser aut Search marketing strategies a marketer's guide to objective driven success from search engine James Colborn 1st ed Boston, MA Elsevier 2006 227 pages txt rdacontent c rdamedia cr rdacarrier E-marketing essentials Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function Includes bibliographical references (pages 214-217) and index "Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--Jacket Internet marketing Internet marketing fast Web search engines fast Web search engines http://www.sciencedirect.com/science/book/9780750666183 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Colborn, James Search marketing strategies a marketer's guide to objective driven success from search engine Internet marketing Internet marketing fast Web search engines fast Web search engines |
| title | Search marketing strategies a marketer's guide to objective driven success from search engine |
| title_auth | Search marketing strategies a marketer's guide to objective driven success from search engine |
| title_exact_search | Search marketing strategies a marketer's guide to objective driven success from search engine |
| title_full | Search marketing strategies a marketer's guide to objective driven success from search engine James Colborn |
| title_fullStr | Search marketing strategies a marketer's guide to objective driven success from search engine James Colborn |
| title_full_unstemmed | Search marketing strategies a marketer's guide to objective driven success from search engine James Colborn |
| title_short | Search marketing strategies |
| title_sort | search marketing strategies a marketer s guide to objective driven success from search engine |
| title_sub | a marketer's guide to objective driven success from search engine |
| topic | Internet marketing Internet marketing fast Web search engines fast Web search engines |
| topic_facet | Internet marketing Web search engines |
| url | http://www.sciencedirect.com/science/book/9780750666183 |
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