Search marketing strategies: a marketer's guide to objective driven success from search engine
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA
Elsevier
2006
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | E-marketing essentials
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function Includes bibliographical references (pages 214-217) and index "Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--Jacket |
| Beschreibung: | 227 pages |
| ISBN: | 9780750666183 0750666188 9780080457888 0080457886 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044379252 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170630s2006 |||| o||u| ||||||eng d | ||
| 020 | |a 9780750666183 |9 978-0-7506-6618-3 | ||
| 020 | |a 0750666188 |9 0-7506-6618-8 | ||
| 020 | |a 9780080457888 |9 978-0-08-045788-8 | ||
| 020 | |a 0080457886 |9 0-08-045788-6 | ||
| 035 | |a (ZDB-33-ESD)ocn474952000 | ||
| 035 | |a (OCoLC)474952000 | ||
| 035 | |a (DE-599)BVBBV044379252 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 | ||
| 082 | 0 | |a 658.800285 |2 22 | |
| 100 | 1 | |a Colborn, James |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Search marketing strategies |b a marketer's guide to objective driven success from search engine |c James Colborn |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Boston, MA |b Elsevier |c 2006 | |
| 300 | |a 227 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a E-marketing essentials | |
| 500 | |a Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function | ||
| 500 | |a Includes bibliographical references (pages 214-217) and index | ||
| 500 | |a "Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--Jacket | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web search engines |2 fast | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Web search engines | |
| 856 | 4 | 0 | |u http://www.sciencedirect.com/science/book/9780750666183 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-33-ESD | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029781474 | ||
| 966 | e | |u http://www.sciencedirect.com/science/book/9780750666183 |l FAW01 |p ZDB-33-ESD |q FAW_PDA_ESD |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804177640563671040 |
|---|---|
| any_adam_object | |
| author | Colborn, James |
| author_facet | Colborn, James |
| author_role | aut |
| author_sort | Colborn, James |
| author_variant | j c jc |
| building | Verbundindex |
| bvnumber | BV044379252 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn474952000 (OCoLC)474952000 (DE-599)BVBBV044379252 |
| dewey-full | 658.800285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800285 |
| dewey-search | 658.800285 |
| dewey-sort | 3658.800285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02966nmm a2200469zc 4500</leader><controlfield tag="001">BV044379252</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170630s2006 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780750666183</subfield><subfield code="9">978-0-7506-6618-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750666188</subfield><subfield code="9">0-7506-6618-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780080457888</subfield><subfield code="9">978-0-08-045788-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0080457886</subfield><subfield code="9">0-08-045788-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-33-ESD)ocn474952000</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)474952000</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044379252</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.800285</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Colborn, James</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Search marketing strategies</subfield><subfield code="b">a marketer's guide to objective driven success from search engine</subfield><subfield code="c">James Colborn</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, MA</subfield><subfield code="b">Elsevier</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">227 pages</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">E-marketing essentials</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 214-217) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--Jacket</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Web search engines</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Web search engines</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.sciencedirect.com/science/book/9780750666183</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-33-ESD</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029781474</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.sciencedirect.com/science/book/9780750666183</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-33-ESD</subfield><subfield code="q">FAW_PDA_ESD</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV044379252 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:18Z |
| institution | BVB |
| isbn | 9780750666183 0750666188 9780080457888 0080457886 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029781474 |
| oclc_num | 474952000 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | 227 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Elsevier |
| record_format | marc |
| series2 | E-marketing essentials |
| spelling | Colborn, James Verfasser aut Search marketing strategies a marketer's guide to objective driven success from search engine James Colborn 1st ed Boston, MA Elsevier 2006 227 pages txt rdacontent c rdamedia cr rdacarrier E-marketing essentials Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function Includes bibliographical references (pages 214-217) and index "Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--Jacket Internet marketing Internet marketing fast Web search engines fast Web search engines http://www.sciencedirect.com/science/book/9780750666183 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Colborn, James Search marketing strategies a marketer's guide to objective driven success from search engine Internet marketing Internet marketing fast Web search engines fast Web search engines |
| title | Search marketing strategies a marketer's guide to objective driven success from search engine |
| title_auth | Search marketing strategies a marketer's guide to objective driven success from search engine |
| title_exact_search | Search marketing strategies a marketer's guide to objective driven success from search engine |
| title_full | Search marketing strategies a marketer's guide to objective driven success from search engine James Colborn |
| title_fullStr | Search marketing strategies a marketer's guide to objective driven success from search engine James Colborn |
| title_full_unstemmed | Search marketing strategies a marketer's guide to objective driven success from search engine James Colborn |
| title_short | Search marketing strategies |
| title_sort | search marketing strategies a marketer s guide to objective driven success from search engine |
| title_sub | a marketer's guide to objective driven success from search engine |
| topic | Internet marketing Internet marketing fast Web search engines fast Web search engines |
| topic_facet | Internet marketing Web search engines |
| url | http://www.sciencedirect.com/science/book/9780750666183 |
| work_keys_str_mv | AT colbornjames searchmarketingstrategiesamarketersguidetoobjectivedrivensuccessfromsearchengine |