Direct marketing in practice:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Butterworth/Heinemann
©2002
|
| Schriftenreihe: | CIM professional
|
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
| Beschreibung: | Originally published: Oxford ; Woburn, MA : Butterworth-Heinemann, ©2002 Includes bibliographical references (pages 312-316) [This] is a practical manual for all managers, marketers, and students who need to get to grips with the powerful techniques available to skilled direct marketers. The book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; maximize the impact, efficiency and return on investment of your activities; [and] evaluate the success of a campaign - and improve on it next time. [This book is appropriate] for all undergraduate students of marketing and business, as well as those undertaking professional examinations in this area.-Back cover |
| Beschreibung: | 348 pages |
| ISBN: | 9780750624282 0750624280 |
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| 500 | |a Originally published: Oxford ; Woburn, MA : Butterworth-Heinemann, ©2002 | ||
| 500 | |a Includes bibliographical references (pages 312-316) | ||
| 500 | |a [This] is a practical manual for all managers, marketers, and students who need to get to grips with the powerful techniques available to skilled direct marketers. The book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; maximize the impact, efficiency and return on investment of your activities; [and] evaluate the success of a campaign - and improve on it next time. [This book is appropriate] for all undergraduate students of marketing and business, as well as those undertaking professional examinations in this area.-Back cover | ||
| 650 | 7 | |a Direct marketing |2 fast | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Thomas, Brian |
| author_facet | Thomas, Brian |
| author_role | aut |
| author_sort | Thomas, Brian |
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| building | Verbundindex |
| bvnumber | BV044379243 |
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| dewey-full | 659.13/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/3 |
| dewey-search | 659.13/3 |
| dewey-sort | 3659.13 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044379243 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:17Z |
| institution | BVB |
| isbn | 9780750624282 0750624280 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029781465 |
| oclc_num | 474951858 |
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| physical | 348 pages |
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| publishDate | 2002 |
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| series2 | CIM professional |
| spelling | Thomas, Brian Verfasser aut Direct marketing in practice Brian Thomas and Matthew Housden New York, NY Butterworth/Heinemann ©2002 348 pages txt rdacontent c rdamedia cr rdacarrier CIM professional Originally published: Oxford ; Woburn, MA : Butterworth-Heinemann, ©2002 Includes bibliographical references (pages 312-316) [This] is a practical manual for all managers, marketers, and students who need to get to grips with the powerful techniques available to skilled direct marketers. The book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; maximize the impact, efficiency and return on investment of your activities; [and] evaluate the success of a campaign - and improve on it next time. [This book is appropriate] for all undergraduate students of marketing and business, as well as those undertaking professional examinations in this area.-Back cover Direct marketing fast Direct marketing Housden, Matthew Sonstige oth http://www.sciencedirect.com/science/book/9780750624282 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Thomas, Brian Direct marketing in practice Direct marketing fast Direct marketing |
| title | Direct marketing in practice |
| title_auth | Direct marketing in practice |
| title_exact_search | Direct marketing in practice |
| title_full | Direct marketing in practice Brian Thomas and Matthew Housden |
| title_fullStr | Direct marketing in practice Brian Thomas and Matthew Housden |
| title_full_unstemmed | Direct marketing in practice Brian Thomas and Matthew Housden |
| title_short | Direct marketing in practice |
| title_sort | direct marketing in practice |
| topic | Direct marketing fast Direct marketing |
| topic_facet | Direct marketing |
| url | http://www.sciencedirect.com/science/book/9780750624282 |
| work_keys_str_mv | AT thomasbrian directmarketinginpractice AT housdenmatthew directmarketinginpractice |