International cases in tourism management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford [England]
Elsevier Butterworth-Heinemann
2004
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online Includes bibliographical references (pages 389-391) and index |
| Beschreibung: | ix, 399 pages |
| ISBN: | 9780750655149 0750655143 0080473113 9780080473116 |
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| 100 | 1 | |a Horner, Susan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a International cases in tourism management |c Susan Horner and John Swarbrooke |
| 264 | 1 | |a Oxford [England] |b Elsevier Butterworth-Heinemann |c 2004 | |
| 300 | |a ix, 399 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 500 | |a International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online | ||
| 500 | |a Includes bibliographical references (pages 389-391) and index | ||
| 650 | 4 | |a Tourisme / Gestion / Cas, Études de | |
| 650 | 7 | |a Tourism / Management |2 fast | |
| 650 | 7 | |a Toeristenindustrie |2 gtt | |
| 650 | 7 | |a Casestudies (vorm) |2 gtt | |
| 650 | 4 | |a Tourism |x Management |v Case studies | |
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Datensatz im Suchindex
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| author | Horner, Susan |
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| dewey-full | 338.4/791 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/791 |
| dewey-search | 338.4/791 |
| dewey-sort | 3338.4 3791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| institution | BVB |
| isbn | 9780750655149 0750655143 0080473113 9780080473116 |
| language | English |
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| physical | ix, 399 pages |
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| spelling | Horner, Susan Verfasser aut International cases in tourism management Susan Horner and John Swarbrooke Oxford [England] Elsevier Butterworth-Heinemann 2004 ix, 399 pages txt rdacontent c rdamedia cr rdacarrier International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online Includes bibliographical references (pages 389-391) and index Tourisme / Gestion / Cas, Études de Tourism / Management fast Toeristenindustrie gtt Casestudies (vorm) gtt Tourism Management Case studies Tourismus (DE-588)4018406-7 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Management (DE-588)4037278-9 s Tourismus (DE-588)4018406-7 s 1\p DE-604 Swarbrooke, John Sonstige oth http://www.sciencedirect.com/science/book/9780750655149 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Horner, Susan International cases in tourism management Tourisme / Gestion / Cas, Études de Tourism / Management fast Toeristenindustrie gtt Casestudies (vorm) gtt Tourism Management Case studies Tourismus (DE-588)4018406-7 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4037278-9 (DE-588)4522595-3 |
| title | International cases in tourism management |
| title_auth | International cases in tourism management |
| title_exact_search | International cases in tourism management |
| title_full | International cases in tourism management Susan Horner and John Swarbrooke |
| title_fullStr | International cases in tourism management Susan Horner and John Swarbrooke |
| title_full_unstemmed | International cases in tourism management Susan Horner and John Swarbrooke |
| title_short | International cases in tourism management |
| title_sort | international cases in tourism management |
| topic | Tourisme / Gestion / Cas, Études de Tourism / Management fast Toeristenindustrie gtt Casestudies (vorm) gtt Tourism Management Case studies Tourismus (DE-588)4018406-7 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Tourisme / Gestion / Cas, Études de Tourism / Management Toeristenindustrie Casestudies (vorm) Tourism Management Case studies Tourismus Management Fallstudiensammlung |
| url | http://www.sciencedirect.com/science/book/9780750655149 |
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