Internal marketing: tools and concepts for customer-focused management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier Butterworth-Heinemann
2004
|
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
| Beschreibung: | Published in association with The Chartered Institute of Marketing A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities Includes bibliographical references and index |
| Beschreibung: | x, 299 pages |
| ISBN: | 9780750648387 0750648384 0080509037 9780080509037 |
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| 245 | 1 | 0 | |a Internal marketing |b tools and concepts for customer-focused management |c Pervaiz K. Ahmed and Mohammed Rafiq |
| 246 | 1 | 3 | |a Tools and concepts for customer-focused management |
| 264 | 1 | |a Amsterdam |b Elsevier Butterworth-Heinemann |c 2004 | |
| 300 | |a x, 299 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 500 | |a Published in association with The Chartered Institute of Marketing | ||
| 500 | |a A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 4 | |a Organizational effectiveness | |
| 650 | 4 | |a Organizational effectiveness |v Case studies | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
| _version_ | 1804177640507047936 |
|---|---|
| any_adam_object | |
| author | Ahmed, Pervaiz K. |
| author_facet | Ahmed, Pervaiz K. |
| author_role | aut |
| author_sort | Ahmed, Pervaiz K. |
| author_variant | p k a pk pka |
| building | Verbundindex |
| bvnumber | BV044379209 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn474931018 (OCoLC)474931018 (DE-599)BVBBV044379209 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:51:17Z |
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| isbn | 9780750648387 0750648384 0080509037 9780080509037 |
| language | English |
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| spelling | Ahmed, Pervaiz K. Verfasser aut Internal marketing tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq Tools and concepts for customer-focused management Amsterdam Elsevier Butterworth-Heinemann 2004 x, 299 pages txt rdacontent c rdamedia cr rdacarrier Published in association with The Chartered Institute of Marketing A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities Includes bibliographical references and index Customer relations fast Marketing / Management fast Organizational effectiveness fast Relationship marketing fast Marketing Management Marketing Management Case studies Organizational effectiveness Organizational effectiveness Case studies Relationship marketing Customer relations Internes Marketing (DE-588)4285642-5 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internes Marketing (DE-588)4285642-5 s Kundenorientierung (DE-588)4316837-1 s 1\p DE-604 Rafiq, Mohammed Sonstige oth Chartered Institute of Marketing Sonstige oth http://www.sciencedirect.com/science/book/9780750648387 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ahmed, Pervaiz K. Internal marketing tools and concepts for customer-focused management Customer relations fast Marketing / Management fast Organizational effectiveness fast Relationship marketing fast Marketing Management Marketing Management Case studies Organizational effectiveness Organizational effectiveness Case studies Relationship marketing Customer relations Internes Marketing (DE-588)4285642-5 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4285642-5 (DE-588)4316837-1 (DE-588)4522595-3 |
| title | Internal marketing tools and concepts for customer-focused management |
| title_alt | Tools and concepts for customer-focused management |
| title_auth | Internal marketing tools and concepts for customer-focused management |
| title_exact_search | Internal marketing tools and concepts for customer-focused management |
| title_full | Internal marketing tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq |
| title_fullStr | Internal marketing tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq |
| title_full_unstemmed | Internal marketing tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq |
| title_short | Internal marketing |
| title_sort | internal marketing tools and concepts for customer focused management |
| title_sub | tools and concepts for customer-focused management |
| topic | Customer relations fast Marketing / Management fast Organizational effectiveness fast Relationship marketing fast Marketing Management Marketing Management Case studies Organizational effectiveness Organizational effectiveness Case studies Relationship marketing Customer relations Internes Marketing (DE-588)4285642-5 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Customer relations Marketing / Management Organizational effectiveness Relationship marketing Marketing Management Marketing Management Case studies Organizational effectiveness Case studies Internes Marketing Kundenorientierung Fallstudiensammlung |
| url | http://www.sciencedirect.com/science/book/9780750648387 |
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