Hospitality marketing and consumer behavior: creating memorable experiences
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Toronto
Apple Academic Press
2017
|
| Series: | Advances in Hospitality and Tourism
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xviii, 360 Seiten Illustrationen |
| ISBN: | 9781771883788 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044377806 | ||
| 003 | DE-604 | ||
| 005 | 20201124 | ||
| 007 | t | ||
| 008 | 170630s2017 xxua||| |||| 00||| eng d | ||
| 010 | |a 016057229 | ||
| 020 | |a 9781771883788 |9 978-1-77188-378-8 | ||
| 035 | |a (OCoLC)1002275258 | ||
| 035 | |a (DE-599)BVBBV044377806 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-M347 |a DE-859 | ||
| 050 | 0 | |a TX911.3.M3 | |
| 082 | 0 | |a 647.94068/8 |2 23 | |
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 245 | 1 | 0 | |a Hospitality marketing and consumer behavior |b creating memorable experiences |c edited by Vinnie Jauhari, PhD |
| 264 | 1 | |a Toronto |b Apple Academic Press |c 2017 | |
| 300 | |a xviii, 360 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in Hospitality and Tourism | |
| 650 | 4 | |a Hospitality industry |x Marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 0 | 7 | |a Tourismusmarketing |0 (DE-588)102470968X |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Tourismusmarketing |0 (DE-588)102470968X |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Jauhari, Vinnie |0 (DE-588)138482861 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-315-36622-7 |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029780064&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029780064 | ||
Record in the Search Index
| _version_ | 1804177637949571072 |
|---|---|
| adam_text | Titel: Hospitality marketing and consumer behavior
Autor: Jauhari, Vinnie
Jahr: 2017
CONTENTS
List of Contributors.........................................................................ix
List of Abbreviations.......................................................................xi
Advances in Hospitality and Tourism Book Series.......................xiii
About the Series Editor..................................................................xv
Preface.........................................................................................xvii
1. Consumer Experiences: An Introduction.................................................1
Vinnie Jauhari
Part I: Perspectives on Customer Experience....................................17
2. Creating Memorable Consumer Experiences: Insights from the
Hospitality and Tourism Industry...........................................................19
Navdeep Kaur Kular
3. Creating Memorable Experiences: Lessons from the World s
Top 10 Hotels.............................................................................................49
Halimin Herjanto and Sanjaya S. Gaur
Part II: Sector Insights.........................................................................73
4. Dimensional Analysis of Customer Experience in the
Civil Aviation Sector.................................................................................75
Vinay Chauhan and Deepak Manhas
5. Dimensions of Retail Service Convenience in Emerging Market
Settings: A Qualitative Investigation.....................................................103
Shaphali Gupta and Dinesh Sharma
6. Assessing Quality of Food, Service and Customer Experience at a
Restaurant: The Case of a Student-Run Restaurant in the USA.......129
Bharath M. Josiam, Rosa Malave, Charles Foster, and Watson Baldwin
Part III: Value Drivers: HR Competencies......................................157
7. An Exploratory Study of Competencies Required to Cocreate
Memorable Customer Experiences in the Hospitality Industry.........159
Sonia Bharwani and Vinnie Jauhari
Part IV: Quality Aspects.....................................................................187
8. Exploration of Service Quality Factors in the Restaurant Industry:
A Study of Selected Restaurants in the New Delhi Region..................189
Gaurav Tripathi and Kartik Dave
Part V: Pricing.....................................................................................209
9. Consumer Behaviour in Restaurants: Assessing the
Importance of Restaurant Attributes in Consumer
Patronage and Willingness to Pay.........................................................211
H.G. Parsa, Kirti Dutta, and David Njite
10. Driving Value Through Pricing: Strategies Adopted by
Managers in Price-Sensitive and Fierce Competitive Markets..........241
Anjana Singh and Kamal Manaktola
Part VI: Technology............................................................................259
11. Managing Technologies for Consumer Engagement...........................261
Parul Wasan
Part VII: Social Media........................................................................291
12. Social Media and Engaging with Consumers in the
Hospitality Sector....................................................................................293
Navdeep Kaur Kular
13. Heritage Hotels in India: Offering Unique Experiences to
Customers with Sustainable Practices as a Differentiator..................325
Parul G Munjal and Sandeep Munjal
Index 353
|
| any_adam_object | 1 |
| author2 | Jauhari, Vinnie |
| author2_role | edt |
| author2_variant | v j vj |
| author_GND | (DE-588)138482861 |
| author_facet | Jauhari, Vinnie |
| building | Verbundindex |
| bvnumber | BV044377806 |
| callnumber-first | T - Technology |
| callnumber-label | TX911 |
| callnumber-raw | TX911.3.M3 |
| callnumber-search | TX911.3.M3 |
| callnumber-sort | TX 3911.3 M3 |
| callnumber-subject | TX - Home Economics |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)1002275258 (DE-599)BVBBV044377806 |
| dewey-full | 647.94068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.94068/8 |
| dewey-search | 647.94068/8 |
| dewey-sort | 3647.94068 18 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01565nam a2200409 c 4500</leader><controlfield tag="001">BV044377806</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201124 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170630s2017 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">016057229</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781771883788</subfield><subfield code="9">978-1-77188-378-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1002275258</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044377806</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-859</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">TX911.3.M3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">647.94068/8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 960</subfield><subfield code="0">(DE-625)142015:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Hospitality marketing and consumer behavior</subfield><subfield code="b">creating memorable experiences</subfield><subfield code="c">edited by Vinnie Jauhari, PhD</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Toronto</subfield><subfield code="b">Apple Academic Press</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xviii, 360 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in Hospitality and Tourism</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Hospitality industry</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Tourismusmarketing</subfield><subfield code="0">(DE-588)102470968X</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Tourismusmarketing</subfield><subfield code="0">(DE-588)102470968X</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jauhari, Vinnie</subfield><subfield code="0">(DE-588)138482861</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-315-36622-7</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029780064&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029780064</subfield></datafield></record></collection> |
| id | DE-604.BV044377806 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:51:15Z |
| institution | BVB |
| isbn | 9781771883788 |
| language | English |
| lccn | 016057229 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029780064 |
| oclc_num | 1002275258 |
| open_access_boolean | |
| owner | DE-1050 DE-M347 DE-859 |
| owner_facet | DE-1050 DE-M347 DE-859 |
| physical | xviii, 360 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Apple Academic Press |
| record_format | marc |
| series2 | Advances in Hospitality and Tourism |
| spelling | Hospitality marketing and consumer behavior creating memorable experiences edited by Vinnie Jauhari, PhD Toronto Apple Academic Press 2017 xviii, 360 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in Hospitality and Tourism Hospitality industry Marketing Consumer behavior Tourismusmarketing (DE-588)102470968X gnd rswk-swf Tourismusmarketing (DE-588)102470968X s DE-604 Jauhari, Vinnie (DE-588)138482861 edt Erscheint auch als Online-Ausgabe, PDF 978-1-315-36622-7 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029780064&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hospitality marketing and consumer behavior creating memorable experiences Hospitality industry Marketing Consumer behavior Tourismusmarketing (DE-588)102470968X gnd |
| subject_GND | (DE-588)102470968X |
| title | Hospitality marketing and consumer behavior creating memorable experiences |
| title_auth | Hospitality marketing and consumer behavior creating memorable experiences |
| title_exact_search | Hospitality marketing and consumer behavior creating memorable experiences |
| title_full | Hospitality marketing and consumer behavior creating memorable experiences edited by Vinnie Jauhari, PhD |
| title_fullStr | Hospitality marketing and consumer behavior creating memorable experiences edited by Vinnie Jauhari, PhD |
| title_full_unstemmed | Hospitality marketing and consumer behavior creating memorable experiences edited by Vinnie Jauhari, PhD |
| title_short | Hospitality marketing and consumer behavior |
| title_sort | hospitality marketing and consumer behavior creating memorable experiences |
| title_sub | creating memorable experiences |
| topic | Hospitality industry Marketing Consumer behavior Tourismusmarketing (DE-588)102470968X gnd |
| topic_facet | Hospitality industry Marketing Consumer behavior Tourismusmarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029780064&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jauharivinnie hospitalitymarketingandconsumerbehaviorcreatingmemorableexperiences |