Hospitality marketing and consumer behavior: creating memorable experiences
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Toronto
Apple Academic Press
2017
|
| Schriftenreihe: | Advances in Hospitality and Tourism
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xviii, 360 Seiten Illustrationen |
| ISBN: | 9781771883788 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804177637949571072 |
|---|---|
| adam_text | Titel: Hospitality marketing and consumer behavior
Autor: Jauhari, Vinnie
Jahr: 2017
CONTENTS
List of Contributors.........................................................................ix
List of Abbreviations.......................................................................xi
Advances in Hospitality and Tourism Book Series.......................xiii
About the Series Editor..................................................................xv
Preface.........................................................................................xvii
1. Consumer Experiences: An Introduction.................................................1
Vinnie Jauhari
Part I: Perspectives on Customer Experience....................................17
2. Creating Memorable Consumer Experiences: Insights from the
Hospitality and Tourism Industry...........................................................19
Navdeep Kaur Kular
3. Creating Memorable Experiences: Lessons from the World s
Top 10 Hotels.............................................................................................49
Halimin Herjanto and Sanjaya S. Gaur
Part II: Sector Insights.........................................................................73
4. Dimensional Analysis of Customer Experience in the
Civil Aviation Sector.................................................................................75
Vinay Chauhan and Deepak Manhas
5. Dimensions of Retail Service Convenience in Emerging Market
Settings: A Qualitative Investigation.....................................................103
Shaphali Gupta and Dinesh Sharma
6. Assessing Quality of Food, Service and Customer Experience at a
Restaurant: The Case of a Student-Run Restaurant in the USA.......129
Bharath M. Josiam, Rosa Malave, Charles Foster, and Watson Baldwin
Part III: Value Drivers: HR Competencies......................................157
7. An Exploratory Study of Competencies Required to Cocreate
Memorable Customer Experiences in the Hospitality Industry.........159
Sonia Bharwani and Vinnie Jauhari
Part IV: Quality Aspects.....................................................................187
8. Exploration of Service Quality Factors in the Restaurant Industry:
A Study of Selected Restaurants in the New Delhi Region..................189
Gaurav Tripathi and Kartik Dave
Part V: Pricing.....................................................................................209
9. Consumer Behaviour in Restaurants: Assessing the
Importance of Restaurant Attributes in Consumer
Patronage and Willingness to Pay.........................................................211
H.G. Parsa, Kirti Dutta, and David Njite
10. Driving Value Through Pricing: Strategies Adopted by
Managers in Price-Sensitive and Fierce Competitive Markets..........241
Anjana Singh and Kamal Manaktola
Part VI: Technology............................................................................259
11. Managing Technologies for Consumer Engagement...........................261
Parul Wasan
Part VII: Social Media........................................................................291
12. Social Media and Engaging with Consumers in the
Hospitality Sector....................................................................................293
Navdeep Kaur Kular
13. Heritage Hotels in India: Offering Unique Experiences to
Customers with Sustainable Practices as a Differentiator..................325
Parul G Munjal and Sandeep Munjal
Index 353
|
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| language | English |
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| spelling | Hospitality marketing and consumer behavior creating memorable experiences edited by Vinnie Jauhari, PhD Toronto Apple Academic Press 2017 xviii, 360 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in Hospitality and Tourism Hospitality industry Marketing Consumer behavior Tourismusmarketing (DE-588)102470968X gnd rswk-swf Tourismusmarketing (DE-588)102470968X s DE-604 Jauhari, Vinnie (DE-588)138482861 edt Erscheint auch als Online-Ausgabe, PDF 978-1-315-36622-7 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029780064&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hospitality marketing and consumer behavior creating memorable experiences Hospitality industry Marketing Consumer behavior Tourismusmarketing (DE-588)102470968X gnd |
| subject_GND | (DE-588)102470968X |
| title | Hospitality marketing and consumer behavior creating memorable experiences |
| title_auth | Hospitality marketing and consumer behavior creating memorable experiences |
| title_exact_search | Hospitality marketing and consumer behavior creating memorable experiences |
| title_full | Hospitality marketing and consumer behavior creating memorable experiences edited by Vinnie Jauhari, PhD |
| title_fullStr | Hospitality marketing and consumer behavior creating memorable experiences edited by Vinnie Jauhari, PhD |
| title_full_unstemmed | Hospitality marketing and consumer behavior creating memorable experiences edited by Vinnie Jauhari, PhD |
| title_short | Hospitality marketing and consumer behavior |
| title_sort | hospitality marketing and consumer behavior creating memorable experiences |
| title_sub | creating memorable experiences |
| topic | Hospitality industry Marketing Consumer behavior Tourismusmarketing (DE-588)102470968X gnd |
| topic_facet | Hospitality industry Marketing Consumer behavior Tourismusmarketing |
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