Computer-mediated marketing strategies: social media and online brand communities
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"..
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2015]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Subjects: | |
| Online Access: | DE-706 DE-20 DE-898 DE-1049 DE-1050 DE-83 Volltext |
| Summary: | "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage".. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xx, 406 Seiten) Illustrationen |
| ISBN: | 9781466665965 9781466665989 |
Staff View
MARC
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| id | DE-604.BV044376198 |
| illustrated | Illustrated |
| indexdate | 2025-01-29T17:04:15Z |
| institution | BVB |
| isbn | 9781466665965 9781466665989 |
| language | English |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | Business Science Reference, an imprint of IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Computer-mediated marketing strategies social media and online brand communities Gordon Bowen (Regent’s University, UK), Wilson Ozuem (University of Gloucestershire, UK) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015] © 2015 1 Online-Ressource (xx, 406 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references and index "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage".. Gesellschaft Internet marketing Social aspects Online social networks Social media Marketing Social aspects (DE-588)4143413-4 Aufsatzsammlung gnd-content Bowen, Gordon 1950- (DE-588)106827736X edt Ozuem, Wilson 1974- (DE-588)1071415816 edt Erscheint auch als Druck-Ausgabe 978-1-4666-6598-9 Erscheint auch als Druck-Ausgabe 1-4666-6595-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6595-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Computer-mediated marketing strategies social media and online brand communities Gesellschaft Internet marketing Social aspects Online social networks Social media Marketing Social aspects |
| subject_GND | (DE-588)4143413-4 |
| title | Computer-mediated marketing strategies social media and online brand communities |
| title_auth | Computer-mediated marketing strategies social media and online brand communities |
| title_exact_search | Computer-mediated marketing strategies social media and online brand communities |
| title_full | Computer-mediated marketing strategies social media and online brand communities Gordon Bowen (Regent’s University, UK), Wilson Ozuem (University of Gloucestershire, UK) |
| title_fullStr | Computer-mediated marketing strategies social media and online brand communities Gordon Bowen (Regent’s University, UK), Wilson Ozuem (University of Gloucestershire, UK) |
| title_full_unstemmed | Computer-mediated marketing strategies social media and online brand communities Gordon Bowen (Regent’s University, UK), Wilson Ozuem (University of Gloucestershire, UK) |
| title_short | Computer-mediated marketing strategies |
| title_sort | computer mediated marketing strategies social media and online brand communities |
| title_sub | social media and online brand communities |
| topic | Gesellschaft Internet marketing Social aspects Online social networks Social media Marketing Social aspects |
| topic_facet | Gesellschaft Internet marketing Social aspects Online social networks Social media Marketing Social aspects Aufsatzsammlung |
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