APA (7th ed.) Citation

Bowen, G., & Ozuem, W. (2015). Computer-mediated marketing strategies: Social media and online brand communities. Business Science Reference, an imprint of IGI Global.

Chicago Style (17th ed.) Citation

Bowen, Gordon, and Wilson Ozuem. Computer-mediated Marketing Strategies: Social Media and Online Brand Communities. Hershey PA, USA: Business Science Reference, an imprint of IGI Global, 2015.

MLA (9th ed.) Citation

Bowen, Gordon, and Wilson Ozuem. Computer-mediated Marketing Strategies: Social Media and Online Brand Communities. Business Science Reference, an imprint of IGI Global, 2015.