Reassessing the relationship between marketing and public relations: new perspectives from the philosophy of science and history of thought
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer VS
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext http://www.springer.com/ |
| Beschreibung: | 336 Seiten Illustrationen 21 cm x 14.8 cm |
| ISBN: | 9783658180331 3658180331 |
Internformat
MARC
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| 100 | 1 | |a Dühring, Lisa |d 1982- |e Verfasser |0 (DE-588)1011951673 |4 aut | |
| 245 | 1 | 0 | |a Reassessing the relationship between marketing and public relations |b new perspectives from the philosophy of science and history of thought |c Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass |
| 264 | 1 | |a Wiesbaden |b Springer VS |c [2017] | |
| 300 | |a 336 Seiten |b Illustrationen |c 21 cm x 14.8 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c University of Leipzig |d 2016 | ||
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| 650 | 0 | 7 | |a Philosophie |0 (DE-588)4045791-6 |2 gnd |9 rswk-swf |
| 653 | |a KJS | ||
| 653 | |a Marketing | ||
| 653 | |a Public Relations | ||
| 653 | |a PR History | ||
| 653 | |a Geschichte-PR | ||
| 653 | |a PR-Theorie | ||
| 653 | |a Theory of PR | ||
| 653 | |a Marketing-Geschichte | ||
| 653 | |a History of Marketing | ||
| 653 | |a Marketing-Theorie | ||
| 653 | |a Theory of Marketing | ||
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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Datensatz im Suchindex
| _version_ | 1806413730320220160 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Dühring, Lisa 1982- |
| author_GND | (DE-588)1011951673 (DE-588)115351825 |
| author_facet | Dühring, Lisa 1982- |
| author_role | aut |
| author_sort | Dühring, Lisa 1982- |
| author_variant | l d ld |
| building | Verbundindex |
| bvnumber | BV044366060 |
| classification_rvk | AP 17420 QP 600 |
| ctrlnum | (OCoLC)1002251264 (DE-599)DNB1129374807 |
| dewey-full | 100 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 100 - Philosophy & psychology |
| dewey-raw | 100 |
| dewey-search | 100 |
| dewey-sort | 3100 |
| dewey-tens | 100 - Philosophy & psychology |
| discipline | Allgemeines Philosophie Wirtschaftswissenschaften |
| format | Thesis Book |
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| id | DE-604.BV044366060 |
| illustrated | Illustrated |
| indexdate | 2024-08-04T00:12:58Z |
| institution | BVB |
| isbn | 9783658180331 3658180331 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029768580 |
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| physical | 336 Seiten Illustrationen 21 cm x 14.8 cm |
| publishDate | 2017 |
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| publisher | Springer VS |
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| spelling | Dühring, Lisa 1982- Verfasser (DE-588)1011951673 aut Reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass Wiesbaden Springer VS [2017] 336 Seiten Illustrationen 21 cm x 14.8 cm txt rdacontent n rdamedia nc rdacarrier Dissertation University of Leipzig 2016 Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Philosophie (DE-588)4045791-6 gnd rswk-swf KJS Marketing Public Relations PR History Geschichte-PR PR-Theorie Theory of PR Marketing-Geschichte History of Marketing Marketing-Theorie Theory of Marketing (DE-588)4113937-9 Hochschulschrift gnd-content Marketing (DE-588)4037589-4 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Philosophie (DE-588)4045791-6 s DE-604 Zerfaß, Ansgar 1965- (DE-588)115351825 wpr Elektronische Reproduktion 9783658180348 Erscheint auch als Online-Ausgabe 978-3-658-18034-8 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=781ff3c1030e4988996b5959f136313f&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB http://www.springer.com/ |
| spellingShingle | Dühring, Lisa 1982- Reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Philosophie (DE-588)4045791-6 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4037589-4 (DE-588)4045791-6 (DE-588)4113937-9 |
| title | Reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought |
| title_auth | Reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought |
| title_exact_search | Reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought |
| title_full | Reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass |
| title_fullStr | Reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass |
| title_full_unstemmed | Reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass |
| title_short | Reassessing the relationship between marketing and public relations |
| title_sort | reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought |
| title_sub | new perspectives from the philosophy of science and history of thought |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Philosophie (DE-588)4045791-6 gnd |
| topic_facet | Öffentlichkeitsarbeit Marketing Philosophie Hochschulschrift |
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