Cases on branding strategies and product development: successes and pitfalls
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference, an imprint of IGI Global
[2015]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-20 DE-898 DE-1049 DE-1050 DE-83 Volltext |
| Beschreibung: | 1 Online-Ressource (liii, 417 Seiten) |
| ISBN: | 9781466673946 |
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Datensatz im Suchindex
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| spelling | Cases on branding strategies and product development successes and pitfalls Sarmistha Sarma (Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India), Sukhvinder Singh (Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India) Hershey PA Business Science Reference, an imprint of IGI Global [2015] © 2015 1 Online-Ressource (liii, 417 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source (DE-588)4143413-4 Aufsatzsammlung gnd-content Sarma, Sarmistha (DE-588)1079801561 edt Singh, Sukhvinder (DE-588)1069210927 edt Erscheint auch als Druck-Ausgabe 978-1-4666-7393-9 Erscheint auch als Druck-Ausgabe 1-4666-7393-1 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cases on branding strategies and product development successes and pitfalls |
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| title | Cases on branding strategies and product development successes and pitfalls |
| title_auth | Cases on branding strategies and product development successes and pitfalls |
| title_exact_search | Cases on branding strategies and product development successes and pitfalls |
| title_full | Cases on branding strategies and product development successes and pitfalls Sarmistha Sarma (Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India), Sukhvinder Singh (Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India) |
| title_fullStr | Cases on branding strategies and product development successes and pitfalls Sarmistha Sarma (Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India), Sukhvinder Singh (Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India) |
| title_full_unstemmed | Cases on branding strategies and product development successes and pitfalls Sarmistha Sarma (Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India), Sukhvinder Singh (Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India) |
| title_short | Cases on branding strategies and product development |
| title_sort | cases on branding strategies and product development successes and pitfalls |
| title_sub | successes and pitfalls |
| topic_facet | Aufsatzsammlung |
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