Marketing and supply chain management: a systemic approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xi, 232 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138181649 9781138181656 |
Internformat
MARC
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| 020 | |a 9781138181656 |c pbk |9 978-1-138-18165-6 | ||
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| 245 | 1 | 0 | |a Marketing and supply chain management |b a systemic approach |c Dimitris Folinas and Thomas Fotiadis |
| 264 | 1 | |a London |b Routledge |c [2018] | |
| 300 | |a xi, 232 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Industrial marketing | |
| 650 | 4 | |a Business logistics | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Supply Chain Management |0 (DE-588)4684051-5 |D s |
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| 700 | 1 | |a Fotiadis, Thomas |e Verfasser |0 (DE-588)1171141041 |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029766593 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 530 F665 |
| DE-BY-FWS_katkey | 658749 |
| DE-BY-FWS_media_number | 083000519108 |
| _version_ | 1806176876144623616 |
| adam_text | MARKETING AND SUPPLY CHAIN MANAGEMENT
/ FOLINAS, DIMITRISYYD1970-YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
MARKETING AND SUPPLY CHAIN MANAGEMENT CHALLENGES
INTRODUCTION TO MARKETING AND SUPPLY CHAIN MANAGEMENT
MARKETING AND SUPPLY CHAIN MANAGEMENT COEXISTENCE IN TODAY S MARKET
ARENA
IDENTIFYING THE CHALLENGES AND TRENDS OF MARKETING AND SUPPLY CHAIN
MANAGEMENT
INTEGRATED FRAMEWORK OF MARKETING AND SUPPLY CHAIN MANAGEMENT
A SYSTEMIC APPROACH TO DISTRIBUTION CHANNELS
A HOLISTIC APPROACH TO DEMAND HANDLING
PROCUREMENT FROM A MARKETING AND SUPPLY CHAIN MANAGEMENT POINT OF VIEW
TYPICAL APPROACHES OF MARKETING AND SUPPLY CHAIN MANAGEMENT SYNERGIES
TECHNOLOGIES OF MARKETING AND SUPPLY CHAIN MANAGEMENT SYNERGIES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Contents
List of illustrations jx
Acknowledgements xiii
Introduction 1
PARTI
Theoretical context 3
1 Marketing and supply chain management challenges 5
2 Introduction to marketing and supply chain management 21
3 Marketing and supply chain management coexistence in today’s
market arena 49
4 Identifying the challenges and trends of marketing and supply
chain management 61
5 Integrated framework of marketing and supply chain management 77
PART II
Functional delimitation 99
6 A systemic approach to distribution channels 101
7 A holistic approach to demand handling 127
8 Procurement from a marketing and supply chain management point
of view 142
PART III
Contemporary issues 161
9 Typical approaches of marketing and supply chain management
synergies
163
vili Contents
10 Technologies of marketing and supply chain management synergies
Bibliography
Index
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.7 |
| dewey-search | 658.7 |
| dewey-sort | 3658.7 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044364007 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:28:17Z |
| institution | BVB |
| isbn | 9781138181649 9781138181656 |
| language | English |
| lccn | 017006113 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029766593 |
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| physical | xi, 232 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
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| spellingShingle | Folinas, Dimitris 1970- Fotiadis, Thomas Marketing and supply chain management a systemic approach Industrial marketing Business logistics Supply Chain Management (DE-588)4684051-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4684051-5 (DE-588)4037589-4 |
| title | Marketing and supply chain management a systemic approach |
| title_auth | Marketing and supply chain management a systemic approach |
| title_exact_search | Marketing and supply chain management a systemic approach |
| title_full | Marketing and supply chain management a systemic approach Dimitris Folinas and Thomas Fotiadis |
| title_fullStr | Marketing and supply chain management a systemic approach Dimitris Folinas and Thomas Fotiadis |
| title_full_unstemmed | Marketing and supply chain management a systemic approach Dimitris Folinas and Thomas Fotiadis |
| title_short | Marketing and supply chain management |
| title_sort | marketing and supply chain management a systemic approach |
| title_sub | a systemic approach |
| topic | Industrial marketing Business logistics Supply Chain Management (DE-588)4684051-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Industrial marketing Business logistics Supply Chain Management Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029766593&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029766593&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 530 F665 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |