Marketing for hospitality and tourism:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston
Pearson
[2017]
|
| Ausgabe: | Seventh edition. Global edition |
| Schlagworte: | |
| Beschreibung: | Includes index Print version record |
| Beschreibung: | 1 online resource (680 pages) |
| ISBN: | 9781292156163 1292156163 |
Internformat
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| 100 | 1 | |a Kotler, Philip |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing for hospitality and tourism |c Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu |
| 250 | |a Seventh edition. Global edition | ||
| 264 | 1 | |a Boston |b Pearson |c [2017] | |
| 300 | |a 1 online resource (680 pages) | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Print version record | ||
| 650 | 7 | |a Hospitality industry / Marketing |2 fast | |
| 650 | 7 | |a Tourism / Marketing |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / General |2 bisacsh | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Hospitality industry |x Marketing |a Tourism |x Marketing | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Kotler, Philip |t Marketing for hospitality and tourism |b Seventh edition |d Boston : Pearson, [2017] |z 9780134151922 |
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Datensatz im Suchindex
| _version_ | 1804177610527211520 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip |
| author_facet | Kotler, Philip |
| author_role | aut |
| author_sort | Kotler, Philip |
| author_variant | p k pk |
| building | Verbundindex |
| bvnumber | BV044361891 |
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| dewey-full | 338.4/791 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/791 |
| dewey-search | 338.4/791 |
| dewey-sort | 3338.4 3791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | Seventh edition. Global edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:49Z |
| institution | BVB |
| isbn | 9781292156163 1292156163 |
| language | English |
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| spelling | Kotler, Philip Verfasser aut Marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu Seventh edition. Global edition Boston Pearson [2017] 1 online resource (680 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Print version record Hospitality industry / Marketing fast Tourism / Marketing fast BUSINESS & ECONOMICS / Industries / General bisacsh Industrie Wirtschaft Hospitality industry Marketing Tourism Marketing Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s 3\p DE-604 Gastgewerbe (DE-588)4259231-8 s 4\p DE-604 Erscheint auch als Druck-Ausgabe Kotler, Philip Marketing for hospitality and tourism Seventh edition Boston : Pearson, [2017] 9780134151922 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip Marketing for hospitality and tourism Hospitality industry / Marketing fast Tourism / Marketing fast BUSINESS & ECONOMICS / Industries / General bisacsh Industrie Wirtschaft Hospitality industry Marketing Tourism Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4037589-4 (DE-588)4018406-7 (DE-588)4123623-3 (DE-588)4522595-3 |
| title | Marketing for hospitality and tourism |
| title_auth | Marketing for hospitality and tourism |
| title_exact_search | Marketing for hospitality and tourism |
| title_full | Marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu |
| title_fullStr | Marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu |
| title_full_unstemmed | Marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu |
| title_short | Marketing for hospitality and tourism |
| title_sort | marketing for hospitality and tourism |
| topic | Hospitality industry / Marketing fast Tourism / Marketing fast BUSINESS & ECONOMICS / Industries / General bisacsh Industrie Wirtschaft Hospitality industry Marketing Tourism Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Hospitality industry / Marketing Tourism / Marketing BUSINESS & ECONOMICS / Industries / General Industrie Wirtschaft Hospitality industry Marketing Tourism Marketing Gastgewerbe Marketing Tourismus Lehrbuch Fallstudiensammlung |
| work_keys_str_mv | AT kotlerphilip marketingforhospitalityandtourism |