UnMarketing: everything has changed and nothing is different
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2016
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | Revised edition of the author's UnMarketing, c2012. - Includes index Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9781119336020 1119336023 9781119336037 1119336031 |
Internformat
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| 505 | 8 | |a "Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This€second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- | |
| 505 | 8 | |a "This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- | |
| 505 | 8 | |a Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's -- Word of Mouth Mouths Are Moving | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Sales & Selling |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 7 | |a Viral marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Relationship marketing |a Viral marketing | |
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| 650 | 0 | 7 | |a Viral Marketing |0 (DE-588)7564917-2 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| adam_text | |
| any_adam_object | |
| author | Stratten, Scott |
| author_facet | Stratten, Scott |
| author_role | aut |
| author_sort | Stratten, Scott |
| author_variant | s s ss |
| building | Verbundindex |
| bvnumber | BV044361585 |
| collection | ZDB-4-NLEBK |
| contents | "Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This€second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- "This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's -- Word of Mouth Mouths Are Moving |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV044361585 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-05T17:00:49Z |
| institution | BVB |
| isbn | 9781119336020 1119336023 9781119336037 1119336031 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029764216 |
| oclc_num | 960834193 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-NLEBK |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Wiley |
| record_format | marc |
| spelling | Stratten, Scott Verfasser aut UnMarketing everything has changed and nothing is different Scott Stratten Second edition Hoboken Wiley 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Revised edition of the author's UnMarketing, c2012. - Includes index Print version record "Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This€second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- "This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's -- Word of Mouth Mouths Are Moving BUSINESS & ECONOMICS / Sales & Selling bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Relationship marketing fast Viral marketing fast Wirtschaft Relationship marketing Viral marketing Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Viral Marketing (DE-588)7564917-2 s Soziales Netzwerk (DE-588)4055762-5 s Beziehungsmarketing (DE-588)4789127-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Stratten, Scott UnMarketing Second edition Hoboken : Wiley, 2016 9781119335009 1119335000 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stratten, Scott UnMarketing everything has changed and nothing is different "Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This€second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- "This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's -- Word of Mouth Mouths Are Moving BUSINESS & ECONOMICS / Sales & Selling bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Relationship marketing fast Viral marketing fast Wirtschaft Relationship marketing Viral marketing Beziehungsmarketing (DE-588)4789127-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4055762-5 (DE-588)7564917-2 |
| title | UnMarketing everything has changed and nothing is different |
| title_auth | UnMarketing everything has changed and nothing is different |
| title_exact_search | UnMarketing everything has changed and nothing is different |
| title_full | UnMarketing everything has changed and nothing is different Scott Stratten |
| title_fullStr | UnMarketing everything has changed and nothing is different Scott Stratten |
| title_full_unstemmed | UnMarketing everything has changed and nothing is different Scott Stratten |
| title_short | UnMarketing |
| title_sort | unmarketing everything has changed and nothing is different |
| title_sub | everything has changed and nothing is different |
| topic | BUSINESS & ECONOMICS / Sales & Selling bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Relationship marketing fast Viral marketing fast Wirtschaft Relationship marketing Viral marketing Beziehungsmarketing (DE-588)4789127-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Relationship marketing Viral marketing Wirtschaft Relationship marketing Viral marketing Beziehungsmarketing Soziales Netzwerk Viral Marketing |
| work_keys_str_mv | AT strattenscott unmarketingeverythinghaschangedandnothingisdifferent |