Sport consumer behaviour: marketing strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2016
|
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | Description based on online resource; title from PDF title page (EBSCO, viewed August 16, 2016) |
| Beschreibung: | 1 online resource |
| ISBN: | 9781317431527 1317431529 |
Internformat
MARC
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| 100 | 1 | |a Funk, Daniel C. |d 1964- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sport consumer behaviour |b marketing strategies |c Daniel C. Funk, Kostas Alexandris and Heath McDonald |
| 264 | 1 | |a London |b Routledge |c 2016 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from PDF title page (EBSCO, viewed August 16, 2016) | ||
| 505 | 8 | |a Pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case studies -- pt. 7. Topics of interest for sport marketing | |
| 650 | 7 | |a GAMES / Gambling / Sports |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Business Aspects |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Essays |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / History |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Reference |2 bisacsh | |
| 650 | 7 | |a TRAVEL / Special Interest / Sports |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Sports / Marketing |2 fast | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Sports |x Marketing |v Case studies |a Consumer behavior | |
| 650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a McDonald, Heath |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804177609403138048 |
|---|---|
| any_adam_object | |
| author | Funk, Daniel C. 1964- |
| author_facet | Funk, Daniel C. 1964- |
| author_role | aut |
| author_sort | Funk, Daniel C. 1964- |
| author_variant | d c f dc dcf |
| building | Verbundindex |
| bvnumber | BV044361233 |
| collection | ZDB-4-NLEBK |
| contents | Pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case studies -- pt. 7. Topics of interest for sport marketing |
| ctrlnum | (ZDB-4-NLEBK)ocn953734929 (OCoLC)953734929 (DE-599)BVBBV044361233 |
| dewey-full | 796.0688 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.0688 |
| dewey-search | 796.0688 |
| dewey-sort | 3796.0688 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:50:48Z |
| institution | BVB |
| isbn | 9781317431527 1317431529 |
| language | English |
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| publishDate | 2016 |
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| spelling | Funk, Daniel C. 1964- Verfasser aut Sport consumer behaviour marketing strategies Daniel C. Funk, Kostas Alexandris and Heath McDonald London Routledge 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (EBSCO, viewed August 16, 2016) Pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case studies -- pt. 7. Topics of interest for sport marketing GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Consumer behavior fast Sports / Marketing fast Geschichte Sports Marketing Case studies Consumer behavior Sport (DE-588)4056366-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Sport (DE-588)4056366-2 s Marketingstrategie (DE-588)4120697-6 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Alexandris, Kostas Sonstige oth McDonald, Heath Sonstige oth Original 9781138912489 1138912484 9781138912496 1138912492 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Funk, Daniel C. 1964- Sport consumer behaviour marketing strategies Pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case studies -- pt. 7. Topics of interest for sport marketing GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Consumer behavior fast Sports / Marketing fast Geschichte Sports Marketing Case studies Consumer behavior Sport (DE-588)4056366-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4056366-2 (DE-588)4120697-6 (DE-588)4062644-1 (DE-588)4522595-3 |
| title | Sport consumer behaviour marketing strategies |
| title_auth | Sport consumer behaviour marketing strategies |
| title_exact_search | Sport consumer behaviour marketing strategies |
| title_full | Sport consumer behaviour marketing strategies Daniel C. Funk, Kostas Alexandris and Heath McDonald |
| title_fullStr | Sport consumer behaviour marketing strategies Daniel C. Funk, Kostas Alexandris and Heath McDonald |
| title_full_unstemmed | Sport consumer behaviour marketing strategies Daniel C. Funk, Kostas Alexandris and Heath McDonald |
| title_short | Sport consumer behaviour |
| title_sort | sport consumer behaviour marketing strategies |
| title_sub | marketing strategies |
| topic | GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Consumer behavior fast Sports / Marketing fast Geschichte Sports Marketing Case studies Consumer behavior Sport (DE-588)4056366-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | GAMES / Gambling / Sports SPORTS & RECREATION / Business Aspects SPORTS & RECREATION / Essays SPORTS & RECREATION / History SPORTS & RECREATION / Reference TRAVEL / Special Interest / Sports Consumer behavior Sports / Marketing Geschichte Sports Marketing Case studies Consumer behavior Sport Marketingstrategie Verbraucherverhalten Fallstudiensammlung |
| work_keys_str_mv | AT funkdanielc sportconsumerbehaviourmarketingstrategies AT alexandriskostas sportconsumerbehaviourmarketingstrategies AT mcdonaldheath sportconsumerbehaviourmarketingstrategies |