Social selling mastery: scaling up your sales and marketing machine for the digital buyer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2016]
|
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | Includes index Description based on print version record and CIP data provided by publisher |
| Beschreibung: | 1 online resource |
| ISBN: | 9781119280866 1119280869 9781119280767 1119280761 |
Internformat
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| 100 | 1 | |a Shanks, Jamie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social selling mastery |b scaling up your sales and marketing machine for the digital buyer |c Jamie Shanks |
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley & Sons, Inc. |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes index | ||
| 500 | |a Description based on print version record and CIP data provided by publisher | ||
| 505 | 8 | |a A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence-online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. -Reach and engage customers online -Provide value and insight into the buying process -Learn more effective Social Selling tactics -Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change-top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing |a Selling |a Electronic commerce |a Social media | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Shanks, Jamie |t Social selling mastery |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2016] |z 9781119280736 |
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Datensatz im Suchindex
| _version_ | 1804177609376923648 |
|---|---|
| any_adam_object | |
| author | Shanks, Jamie |
| author_facet | Shanks, Jamie |
| author_role | aut |
| author_sort | Shanks, Jamie |
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| building | Verbundindex |
| bvnumber | BV044361216 |
| collection | ZDB-4-NLEBK |
| contents | A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence-online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. -Reach and engage customers online -Provide value and insight into the buying process -Learn more effective Social Selling tactics -Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change-top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer |
| ctrlnum | (ZDB-4-NLEBK)ocn953525281 (OCoLC)953525281 (DE-599)BVBBV044361216 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044361216 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:48Z |
| institution | BVB |
| isbn | 9781119280866 1119280869 9781119280767 1119280761 |
| language | English |
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| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2016 |
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| spelling | Shanks, Jamie Verfasser aut Social selling mastery scaling up your sales and marketing machine for the digital buyer Jamie Shanks Hoboken, New Jersey John Wiley & Sons, Inc. [2016] © 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Includes index Description based on print version record and CIP data provided by publisher A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence-online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. -Reach and engage customers online -Provide value and insight into the buying process -Learn more effective Social Selling tactics -Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change-top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer Electronic commerce fast Internet marketing fast Selling fast Social media fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internet marketing Selling Electronic commerce Social media Erscheint auch als Druck-Ausgabe Shanks, Jamie Social selling mastery Hoboken, New Jersey : John Wiley & Sons, Inc., [2016] 9781119280736 |
| spellingShingle | Shanks, Jamie Social selling mastery scaling up your sales and marketing machine for the digital buyer A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence-online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. -Reach and engage customers online -Provide value and insight into the buying process -Learn more effective Social Selling tactics -Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change-top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer Electronic commerce fast Internet marketing fast Selling fast Social media fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internet marketing Selling Electronic commerce Social media |
| title | Social selling mastery scaling up your sales and marketing machine for the digital buyer |
| title_auth | Social selling mastery scaling up your sales and marketing machine for the digital buyer |
| title_exact_search | Social selling mastery scaling up your sales and marketing machine for the digital buyer |
| title_full | Social selling mastery scaling up your sales and marketing machine for the digital buyer Jamie Shanks |
| title_fullStr | Social selling mastery scaling up your sales and marketing machine for the digital buyer Jamie Shanks |
| title_full_unstemmed | Social selling mastery scaling up your sales and marketing machine for the digital buyer Jamie Shanks |
| title_short | Social selling mastery |
| title_sort | social selling mastery scaling up your sales and marketing machine for the digital buyer |
| title_sub | scaling up your sales and marketing machine for the digital buyer |
| topic | Electronic commerce fast Internet marketing fast Selling fast Social media fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internet marketing Selling Electronic commerce Social media |
| topic_facet | Electronic commerce Internet marketing Selling Social media BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Internet marketing Selling Electronic commerce Social media |
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