Reputation strategy and analytics in a hyper-connected world:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2016
|
| Schlagworte: | |
| Beschreibung: | Machine generated contents note: Acknowledgments Introduction Chapter 1: Welcome to the Networked Ecosystem Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters Chapter 3: The Digital Media Revolution Creates Completely New Business Models Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy Chapter 5: Reputation and Your Brand's DNA Chapter 6: The Economics of Reputation Chapter 7: Cocreation Is Essential for Aligning Brands and Customers Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis Chapter 9: Reputational Partnering Chapter 10: The Reputation Culture Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership Chapter 12: The Future of Reputation Recommended Reading About the Book Meet Our Experts About the Author Index Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9781119212706 1119212707 1119212715 9781119212713 |
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| 500 | |a Machine generated contents note: Acknowledgments Introduction Chapter 1: Welcome to the Networked Ecosystem Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters Chapter 3: The Digital Media Revolution Creates Completely New Business Models Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy Chapter 5: Reputation and Your Brand's DNA Chapter 6: The Economics of Reputation Chapter 7: Cocreation Is Essential for Aligning Brands and Customers Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis Chapter 9: Reputational Partnering Chapter 10: The Reputation Culture Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership Chapter 12: The Future of Reputation Recommended Reading About the Book Meet Our Experts About the Author Index | ||
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| 650 | 7 | |a Corporate image |2 fast | |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Foster, Chris 1962- Verfasser aut Reputation strategy and analytics in a hyper-connected world Chris Foster Hoboken Wiley 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Machine generated contents note: Acknowledgments Introduction Chapter 1: Welcome to the Networked Ecosystem Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters Chapter 3: The Digital Media Revolution Creates Completely New Business Models Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy Chapter 5: Reputation and Your Brand's DNA Chapter 6: The Economics of Reputation Chapter 7: Cocreation Is Essential for Aligning Brands and Customers Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis Chapter 9: Reputational Partnering Chapter 10: The Reputation Culture Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership Chapter 12: The Future of Reputation Recommended Reading About the Book Meet Our Experts About the Author Index Print version record "This book provides a clear blueprint for preparing and executing world-class corporate communications, PR, and reputation management strategies across a range of scenarios, from best-case to worst-case"-- BUSINESS & ECONOMICS / Business Communication / General bisacsh Communication in management fast Corporate image fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Corporate image Communication in management Prestige (DE-588)4076334-1 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Prestige (DE-588)4076334-1 s Strategisches Management (DE-588)4124261-0 s Neue Medien (DE-588)4196910-8 s DE-604 Erscheint auch als Druck-Ausgabe Foster, Chris, 1962- Reputation strategy and analytics in a hyper-connected world Hoboken : Wiley, 2016 9781119052494 |
| spellingShingle | Foster, Chris 1962- Reputation strategy and analytics in a hyper-connected world "This book provides a clear blueprint for preparing and executing world-class corporate communications, PR, and reputation management strategies across a range of scenarios, from best-case to worst-case"-- BUSINESS & ECONOMICS / Business Communication / General bisacsh Communication in management fast Corporate image fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Corporate image Communication in management Prestige (DE-588)4076334-1 gnd Neue Medien (DE-588)4196910-8 gnd Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4076334-1 (DE-588)4196910-8 (DE-588)4061963-1 (DE-588)4124261-0 |
| title | Reputation strategy and analytics in a hyper-connected world |
| title_auth | Reputation strategy and analytics in a hyper-connected world |
| title_exact_search | Reputation strategy and analytics in a hyper-connected world |
| title_full | Reputation strategy and analytics in a hyper-connected world Chris Foster |
| title_fullStr | Reputation strategy and analytics in a hyper-connected world Chris Foster |
| title_full_unstemmed | Reputation strategy and analytics in a hyper-connected world Chris Foster |
| title_short | Reputation strategy and analytics in a hyper-connected world |
| title_sort | reputation strategy and analytics in a hyper connected world |
| topic | BUSINESS & ECONOMICS / Business Communication / General bisacsh Communication in management fast Corporate image fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Corporate image Communication in management Prestige (DE-588)4076334-1 gnd Neue Medien (DE-588)4196910-8 gnd Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Business Communication / General Communication in management Corporate image BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Corporate image Communication in management Prestige Neue Medien Unternehmen Strategisches Management |
| work_keys_str_mv | AT fosterchris reputationstrategyandanalyticsinahyperconnectedworld |