The psychology of consumer profiling in a digital age:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2016
|
| Schriftenreihe: | Routledge studies in marketing
2 |
| Schlagworte: | |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (257 pages) |
| ISBN: | 9781317340096 1317340094 9781315661438 1315661438 9781317340102 1317340108 |
Internformat
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| 245 | 1 | 0 | |a The psychology of consumer profiling in a digital age |c by Barrie Gunter |
| 264 | 1 | |a New York |b Routledge |c 2016 | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 1 online resource (257 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in marketing |v 2 | |
| 500 | |a Description based on print version record | ||
| 505 | 8 | |a Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumer profiling |2 fast | |
| 650 | 7 | |a Marketing / Psychological aspects |2 fast | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer profiling |a Consumer behavior |a Marketing |x Psychological aspects | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Gunter, Barrie |t Psychology of consumer profiling in a digital age |d New York : Routledge, 2016 |z 9781138957961 |
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Datensatz im Suchindex
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| author | Gunter, Barrie |
| author_facet | Gunter, Barrie |
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| contents | Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling |
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| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| language | English |
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| spelling | Gunter, Barrie Verfasser aut The psychology of consumer profiling in a digital age by Barrie Gunter New York Routledge 2016 © 2016 1 online resource (257 pages) txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing 2 Description based on print version record Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumer profiling fast Marketing / Psychological aspects fast Psychologie Wirtschaft Consumer profiling Consumer behavior Marketing Psychological aspects Online-Marketing (DE-588)7706419-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Gunter, Barrie Psychology of consumer profiling in a digital age New York : Routledge, 2016 9781138957961 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gunter, Barrie The psychology of consumer profiling in a digital age Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumer profiling fast Marketing / Psychological aspects fast Psychologie Wirtschaft Consumer profiling Consumer behavior Marketing Psychological aspects Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4592128-3 (DE-588)4062644-1 |
| title | The psychology of consumer profiling in a digital age |
| title_auth | The psychology of consumer profiling in a digital age |
| title_exact_search | The psychology of consumer profiling in a digital age |
| title_full | The psychology of consumer profiling in a digital age by Barrie Gunter |
| title_fullStr | The psychology of consumer profiling in a digital age by Barrie Gunter |
| title_full_unstemmed | The psychology of consumer profiling in a digital age by Barrie Gunter |
| title_short | The psychology of consumer profiling in a digital age |
| title_sort | the psychology of consumer profiling in a digital age |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumer profiling fast Marketing / Psychological aspects fast Psychologie Wirtschaft Consumer profiling Consumer behavior Marketing Psychological aspects Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Consumer profiling Marketing / Psychological aspects Psychologie Wirtschaft Consumer profiling Consumer behavior Marketing Psychological aspects Online-Marketing Electronic Commerce Verbraucherverhalten |
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