Brand valuation:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2016
|
| Schriftenreihe: | Routledge studies in accounting
18 |
| Schlagworte: | |
| Beschreibung: | Description based on online resource; title from PDF title page (EBSCO, viewed May 9, 2016) |
| Beschreibung: | 1 online resource |
| ISBN: | 9781317387886 1317387880 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV044360895 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170620s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9781317387886 |9 978-1-317-38788-6 | ||
| 020 | |a 1317387880 |9 1-317-38788-0 | ||
| 035 | |a (ZDB-4-NLEBK)ocn948511663 | ||
| 035 | |a (OCoLC)948511663 | ||
| 035 | |a (DE-599)BVBBV044360895 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 657/.7 |2 23 | |
| 084 | |a QP 824 |0 (DE-625)141947: |2 rvk | ||
| 100 | 1 | |a Paugam, Luc |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand valuation |c by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche |
| 264 | 1 | |a New York |b Routledge |c 2016 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in accounting |v 18 | |
| 500 | |a Description based on online resource; title from PDF title page (EBSCO, viewed May 9, 2016) | ||
| 505 | 8 | |a Cover; Title; Copyright; Contents; List of Tables and Figures; Acknowledgments; About the Authors; Introduction; 1 What Is a Brand?; 2 Brand Value; 3 Brands and Accounting Standards; 4 The Excess Earnings Method; 5 Revenue Premium Method; 6 The Relief-From-Royalty Method; 7 The Market-Based Approach; 8 The Cost-Based Approach; 9 Brands and Valuation Standards; 10 Ad Hoc Valuation Models; 11 Volatility of Brand Values; Conclusion; Appendix 1; Appendix 2; Appendix 3; Appendix 4; Index | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Accounting / Financial |2 bisacsh | |
| 650 | 7 | |a Brand loyalty |2 fast | |
| 650 | 7 | |a Brand name products / Valuation |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Intangible property / Valuation |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Brand name products |x Valuation |a Intangible property |x Valuation |a Brand loyalty |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Bewertung |0 (DE-588)4006340-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Methode |0 (DE-588)4038971-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 1 | |a Bewertung |0 (DE-588)4006340-9 |D s |
| 689 | 0 | 2 | |a Methode |0 (DE-588)4038971-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a André, Paul |e Sonstige |4 oth | |
| 700 | 1 | |a Philippe, Henri |e Sonstige |4 oth | |
| 700 | 1 | |a Harfouche, Roula |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Paugam, Luc |t Brand Valuation |d Abingdon : Taylor and Francis,c2016 |z 9781138933828 |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029763526 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804177608691154944 |
|---|---|
| any_adam_object | |
| author | Paugam, Luc |
| author_facet | Paugam, Luc |
| author_role | aut |
| author_sort | Paugam, Luc |
| author_variant | l p lp |
| building | Verbundindex |
| bvnumber | BV044360895 |
| classification_rvk | QP 824 |
| collection | ZDB-4-NLEBK |
| contents | Cover; Title; Copyright; Contents; List of Tables and Figures; Acknowledgments; About the Authors; Introduction; 1 What Is a Brand?; 2 Brand Value; 3 Brands and Accounting Standards; 4 The Excess Earnings Method; 5 Revenue Premium Method; 6 The Relief-From-Royalty Method; 7 The Market-Based Approach; 8 The Cost-Based Approach; 9 Brands and Valuation Standards; 10 Ad Hoc Valuation Models; 11 Volatility of Brand Values; Conclusion; Appendix 1; Appendix 2; Appendix 3; Appendix 4; Index |
| ctrlnum | (ZDB-4-NLEBK)ocn948511663 (OCoLC)948511663 (DE-599)BVBBV044360895 |
| dewey-full | 657/.7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 657 - Accounting |
| dewey-raw | 657/.7 |
| dewey-search | 657/.7 |
| dewey-sort | 3657 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02659nmm a2200565zcb4500</leader><controlfield tag="001">BV044360895</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170620s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317387886</subfield><subfield code="9">978-1-317-38788-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1317387880</subfield><subfield code="9">1-317-38788-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)ocn948511663</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)948511663</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044360895</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">657/.7</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 824</subfield><subfield code="0">(DE-625)141947:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Paugam, Luc</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand valuation</subfield><subfield code="c">by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge studies in accounting</subfield><subfield code="v">18</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (EBSCO, viewed May 9, 2016)</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Cover; Title; Copyright; Contents; List of Tables and Figures; Acknowledgments; About the Authors; Introduction; 1 What Is a Brand?; 2 Brand Value; 3 Brands and Accounting Standards; 4 The Excess Earnings Method; 5 Revenue Premium Method; 6 The Relief-From-Royalty Method; 7 The Market-Based Approach; 8 The Cost-Based Approach; 9 Brands and Valuation Standards; 10 Ad Hoc Valuation Models; 11 Volatility of Brand Values; Conclusion; Appendix 1; Appendix 2; Appendix 3; Appendix 4; Index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Accounting / Financial</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Brand loyalty</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Brand name products / Valuation</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Intangible property / Valuation</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="x">Valuation</subfield><subfield code="a">Intangible property</subfield><subfield code="x">Valuation</subfield><subfield code="a">Brand loyalty</subfield><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bewertung</subfield><subfield code="0">(DE-588)4006340-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Methode</subfield><subfield code="0">(DE-588)4038971-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Bewertung</subfield><subfield code="0">(DE-588)4006340-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Methode</subfield><subfield code="0">(DE-588)4038971-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">André, Paul</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Philippe, Henri</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Harfouche, Roula</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Paugam, Luc</subfield><subfield code="t">Brand Valuation</subfield><subfield code="d">Abingdon : Taylor and Francis,c2016</subfield><subfield code="z">9781138933828</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029763526</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044360895 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:47Z |
| institution | BVB |
| isbn | 9781317387886 1317387880 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029763526 |
| oclc_num | 948511663 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-NLEBK |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in accounting |
| spelling | Paugam, Luc Verfasser aut Brand valuation by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche New York Routledge 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge studies in accounting 18 Description based on online resource; title from PDF title page (EBSCO, viewed May 9, 2016) Cover; Title; Copyright; Contents; List of Tables and Figures; Acknowledgments; About the Authors; Introduction; 1 What Is a Brand?; 2 Brand Value; 3 Brands and Accounting Standards; 4 The Excess Earnings Method; 5 Revenue Premium Method; 6 The Relief-From-Royalty Method; 7 The Market-Based Approach; 8 The Cost-Based Approach; 9 Brands and Valuation Standards; 10 Ad Hoc Valuation Models; 11 Volatility of Brand Values; Conclusion; Appendix 1; Appendix 2; Appendix 3; Appendix 4; Index BUSINESS & ECONOMICS / Accounting / Financial bisacsh Brand loyalty fast Brand name products / Valuation fast Branding (Marketing) fast Intangible property / Valuation fast Wirtschaft Brand name products Valuation Intangible property Valuation Brand loyalty Branding (Marketing) Bewertung (DE-588)4006340-9 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Bewertung (DE-588)4006340-9 s Methode (DE-588)4038971-6 s 1\p DE-604 André, Paul Sonstige oth Philippe, Henri Sonstige oth Harfouche, Roula Sonstige oth Erscheint auch als Druck-Ausgabe Paugam, Luc Brand Valuation Abingdon : Taylor and Francis,c2016 9781138933828 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Paugam, Luc Brand valuation Cover; Title; Copyright; Contents; List of Tables and Figures; Acknowledgments; About the Authors; Introduction; 1 What Is a Brand?; 2 Brand Value; 3 Brands and Accounting Standards; 4 The Excess Earnings Method; 5 Revenue Premium Method; 6 The Relief-From-Royalty Method; 7 The Market-Based Approach; 8 The Cost-Based Approach; 9 Brands and Valuation Standards; 10 Ad Hoc Valuation Models; 11 Volatility of Brand Values; Conclusion; Appendix 1; Appendix 2; Appendix 3; Appendix 4; Index BUSINESS & ECONOMICS / Accounting / Financial bisacsh Brand loyalty fast Brand name products / Valuation fast Branding (Marketing) fast Intangible property / Valuation fast Wirtschaft Brand name products Valuation Intangible property Valuation Brand loyalty Branding (Marketing) Bewertung (DE-588)4006340-9 gnd Methode (DE-588)4038971-6 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4006340-9 (DE-588)4038971-6 (DE-588)4074577-6 |
| title | Brand valuation |
| title_auth | Brand valuation |
| title_exact_search | Brand valuation |
| title_full | Brand valuation by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche |
| title_fullStr | Brand valuation by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche |
| title_full_unstemmed | Brand valuation by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche |
| title_short | Brand valuation |
| title_sort | brand valuation |
| topic | BUSINESS & ECONOMICS / Accounting / Financial bisacsh Brand loyalty fast Brand name products / Valuation fast Branding (Marketing) fast Intangible property / Valuation fast Wirtschaft Brand name products Valuation Intangible property Valuation Brand loyalty Branding (Marketing) Bewertung (DE-588)4006340-9 gnd Methode (DE-588)4038971-6 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Accounting / Financial Brand loyalty Brand name products / Valuation Branding (Marketing) Intangible property / Valuation Wirtschaft Brand name products Valuation Intangible property Valuation Brand loyalty Branding (Marketing) Bewertung Methode Marke |
| work_keys_str_mv | AT paugamluc brandvaluation AT andrepaul brandvaluation AT philippehenri brandvaluation AT harfoucheroula brandvaluation |