Marketing strategy for the creative and cultural industries:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge
2016
|
| Series: | Mastering management in the creative and cultural industries
|
| Subjects: | |
| Online Access: | UEI03 Volltext |
| Physical Description: | 1 Online-Ressource (xiii, 246 Seiten) |
| ISBN: | 9781315691336 |
| DOI: | 10.4324/9781315691336 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:46Z |
| institution | BVB |
| isbn | 9781315691336 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029763045 |
| oclc_num | 936379458 |
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| physical | 1 Online-Ressource (xiii, 246 Seiten) |
| psigel | ZDB-7-TFC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| series2 | Mastering management in the creative and cultural industries |
| spelling | Kolb, Bonita M. Verfasser (DE-588)1127784455 aut Marketing strategy for the creative and cultural industries Bonita M. Kolb London Routledge 2016 1 Online-Ressource (xiii, 246 Seiten) txt rdacontent c rdamedia cr rdacarrier Mastering management in the creative and cultural industries Marketing (DE-588)4037589-4 gnd rswk-swf Kulturelle Einrichtung (DE-588)4136812-5 gnd rswk-swf Kulturelle Einrichtung (DE-588)4136812-5 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-91362-2 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-91363-9 https://doi.org/10.4324/9781315691336 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Kolb, Bonita M. Marketing strategy for the creative and cultural industries Marketing (DE-588)4037589-4 gnd Kulturelle Einrichtung (DE-588)4136812-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4136812-5 |
| title | Marketing strategy for the creative and cultural industries |
| title_auth | Marketing strategy for the creative and cultural industries |
| title_exact_search | Marketing strategy for the creative and cultural industries |
| title_full | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_fullStr | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_full_unstemmed | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_short | Marketing strategy for the creative and cultural industries |
| title_sort | marketing strategy for the creative and cultural industries |
| topic | Marketing (DE-588)4037589-4 gnd Kulturelle Einrichtung (DE-588)4136812-5 gnd |
| topic_facet | Marketing Kulturelle Einrichtung |
| url | https://doi.org/10.4324/9781315691336 |
| work_keys_str_mv | AT kolbbonitam marketingstrategyforthecreativeandculturalindustries |