Branding masculinity: tracing the cultural foundations of brand meaning
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2016
|
| Schriftenreihe: | Routledge interpretive marketing research series
23 |
| Schlagworte: | |
| Beschreibung: | Vendor-supplied metadata |
| Beschreibung: | 1 online resource (xi, 96 pages) illustrations |
| ISBN: | 9781317386056 1317386051 9781315676739 1315676737 |
Internformat
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| 245 | 1 | 0 | |a Branding masculinity |b tracing the cultural foundations of brand meaning |c Elizabeth C. Hirschman |
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| 500 | |a Vendor-supplied metadata | ||
| 505 | 8 | |a 1. Tracing masculinity -- 2. Men's perceptions of masculinity -- 3. What women want -- 4. Masculinity as a vehicle -- 5. Weapons -- 6. Tools for hand and head -- 7. Alcohol and tobacco -- 8. Masculine grooming and apparel -- 9. Retail masculinity or the in-store man cave | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Masculinity in advertising |2 fast | |
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| 650 | 7 | |a 1.2\x / USA. |2 stw | |
| 650 | 7 | |a 1.3\x / masculinity |2 stw | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) |a Brand name products |a Masculinity in advertising | |
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Datensatz im Suchindex
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| author | Hirschman, Elizabeth Caldwell 1949- |
| author_facet | Hirschman, Elizabeth Caldwell 1949- |
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| author_sort | Hirschman, Elizabeth Caldwell 1949- |
| author_variant | e c h ec ech |
| building | Verbundindex |
| bvnumber | BV044360367 |
| collection | ZDB-4-NLEBK |
| contents | 1. Tracing masculinity -- 2. Men's perceptions of masculinity -- 3. What women want -- 4. Masculinity as a vehicle -- 5. Weapons -- 6. Tools for hand and head -- 7. Alcohol and tobacco -- 8. Masculine grooming and apparel -- 9. Retail masculinity or the in-store man cave |
| ctrlnum | (ZDB-4-NLEBK)ocn936040296 (OCoLC)936040296 (DE-599)BVBBV044360367 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044360367 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:50:46Z |
| institution | BVB |
| isbn | 9781317386056 1317386051 9781315676739 1315676737 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029762998 |
| oclc_num | 936040296 |
| open_access_boolean | |
| physical | 1 online resource (xi, 96 pages) illustrations |
| psigel | ZDB-4-NLEBK |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge interpretive marketing research series |
| spelling | Hirschman, Elizabeth Caldwell 1949- Verfasser aut Branding masculinity tracing the cultural foundations of brand meaning Elizabeth C. Hirschman New York ; London Routledge 2016 1 online resource (xi, 96 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Routledge interpretive marketing research series 23 Vendor-supplied metadata 1. Tracing masculinity -- 2. Men's perceptions of masculinity -- 3. What women want -- 4. Masculinity as a vehicle -- 5. Weapons -- 6. Tools for hand and head -- 7. Alcohol and tobacco -- 8. Masculine grooming and apparel -- 9. Retail masculinity or the in-store man cave BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Masculinity in advertising fast 1.1\x / Markenführung stw 1.2\x / USA. stw 1.3\x / masculinity stw Wirtschaft Branding (Marketing) Brand name products Masculinity in advertising Original 1138933392 9781138933392 |
| spellingShingle | Hirschman, Elizabeth Caldwell 1949- Branding masculinity tracing the cultural foundations of brand meaning 1. Tracing masculinity -- 2. Men's perceptions of masculinity -- 3. What women want -- 4. Masculinity as a vehicle -- 5. Weapons -- 6. Tools for hand and head -- 7. Alcohol and tobacco -- 8. Masculine grooming and apparel -- 9. Retail masculinity or the in-store man cave BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Masculinity in advertising fast 1.1\x / Markenführung stw 1.2\x / USA. stw 1.3\x / masculinity stw Wirtschaft Branding (Marketing) Brand name products Masculinity in advertising |
| title | Branding masculinity tracing the cultural foundations of brand meaning |
| title_auth | Branding masculinity tracing the cultural foundations of brand meaning |
| title_exact_search | Branding masculinity tracing the cultural foundations of brand meaning |
| title_full | Branding masculinity tracing the cultural foundations of brand meaning Elizabeth C. Hirschman |
| title_fullStr | Branding masculinity tracing the cultural foundations of brand meaning Elizabeth C. Hirschman |
| title_full_unstemmed | Branding masculinity tracing the cultural foundations of brand meaning Elizabeth C. Hirschman |
| title_short | Branding masculinity |
| title_sort | branding masculinity tracing the cultural foundations of brand meaning |
| title_sub | tracing the cultural foundations of brand meaning |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Masculinity in advertising fast 1.1\x / Markenführung stw 1.2\x / USA. stw 1.3\x / masculinity stw Wirtschaft Branding (Marketing) Brand name products Masculinity in advertising |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products Branding (Marketing) Masculinity in advertising 1.1\x / Markenführung 1.2\x / USA. 1.3\x / masculinity Wirtschaft Branding (Marketing) Brand name products Masculinity in advertising |
| work_keys_str_mv | AT hirschmanelizabethcaldwell brandingmasculinitytracingtheculturalfoundationsofbrandmeaning |