Cult of analytics: data analytics for marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge, Taylor & Francis Group
2016
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | TUM01 |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781317561880 9781315734743 9781317561897 |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:46Z |
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| isbn | 9781317561880 9781315734743 9781317561897 |
| language | English |
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| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Routledge, Taylor & Francis Group |
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| spelling | Jackson, Steve 1971- Verfasser (DE-588)1082351733 aut Cult of analytics data analytics for marketing Steve Jackson Second edition London Routledge, Taylor & Francis Group 2016 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Web usage mining fast Wirtschaft Internet marketing Web usage mining Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, hbk 978-1-138-83798-0 Erscheint auch als Druck-Ausgabe, pbk 978-1-138-83799-7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jackson, Steve 1971- Cult of analytics data analytics for marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Web usage mining fast Wirtschaft Internet marketing Web usage mining Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Cult of analytics data analytics for marketing |
| title_auth | Cult of analytics data analytics for marketing |
| title_exact_search | Cult of analytics data analytics for marketing |
| title_full | Cult of analytics data analytics for marketing Steve Jackson |
| title_fullStr | Cult of analytics data analytics for marketing Steve Jackson |
| title_full_unstemmed | Cult of analytics data analytics for marketing Steve Jackson |
| title_short | Cult of analytics |
| title_sort | cult of analytics data analytics for marketing |
| title_sub | data analytics for marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Web usage mining fast Wirtschaft Internet marketing Web usage mining Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing Web usage mining Wirtschaft Internet marketing Web usage mining Online-Marketing |
| work_keys_str_mv | AT jacksonsteve cultofanalyticsdataanalyticsformarketing |