Cult of analytics: data analytics for marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2016
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781317561880 9781315734743 9781317561897 |
Internformat
MARC
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| 245 | 1 | 0 | |a Cult of analytics |b data analytics for marketing |c Steve Jackson |
| 250 | |a Second edition | ||
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| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web usage mining |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing |a Web usage mining | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Jackson, Steve 1971- |
| author_GND | (DE-588)1082351733 |
| author_facet | Jackson, Steve 1971- |
| author_role | aut |
| author_sort | Jackson, Steve 1971- |
| author_variant | s j sj |
| building | Verbundindex |
| bvnumber | BV044360266 |
| classification_rvk | QP 650 |
| collection | ZDB-4-NLEBK |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV044360266 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:46Z |
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| isbn | 9781317561880 9781315734743 9781317561897 |
| language | English |
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| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Jackson, Steve 1971- Verfasser (DE-588)1082351733 aut Cult of analytics data analytics for marketing Steve Jackson Second edition London Routledge, Taylor & Francis Group 2016 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Web usage mining fast Wirtschaft Internet marketing Web usage mining Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, hbk 978-1-138-83798-0 Erscheint auch als Druck-Ausgabe, pbk 978-1-138-83799-7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jackson, Steve 1971- Cult of analytics data analytics for marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Web usage mining fast Wirtschaft Internet marketing Web usage mining Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Cult of analytics data analytics for marketing |
| title_auth | Cult of analytics data analytics for marketing |
| title_exact_search | Cult of analytics data analytics for marketing |
| title_full | Cult of analytics data analytics for marketing Steve Jackson |
| title_fullStr | Cult of analytics data analytics for marketing Steve Jackson |
| title_full_unstemmed | Cult of analytics data analytics for marketing Steve Jackson |
| title_short | Cult of analytics |
| title_sort | cult of analytics data analytics for marketing |
| title_sub | data analytics for marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Web usage mining fast Wirtschaft Internet marketing Web usage mining Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing Web usage mining Wirtschaft Internet marketing Web usage mining Online-Marketing |
| work_keys_str_mv | AT jacksonsteve cultofanalyticsdataanalyticsformarketing |