Social media and public relations: fake friends and powerful publics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge, Taylor & Francis Group
2016
|
| Schriftenreihe: | Routledge new directions in public relations and communication research
|
| Schlagworte: | |
| Online-Zugang: | UBG01 URL des Erstveröffentlichers |
| Beschreibung: | 1 online resource (224 pages) |
| ISBN: | 1135005990 9781135005993 9781135005986 1135005982 9780203727799 |
| DOI: | 10.4324/9780203727799 |
Internformat
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| 505 | 8 | |a "Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- | |
| 505 | 8 | |a Identify the problems : social media and public relations -- "Don't do anything stupid" : social media affordances, policies, and governance agendas -- Create yourself : corporate identity for interconnected publics -- Speak the truth : transparency, power/knowledge, and authenticity -- Engage : one-way, two-way, and every-way -- Connect creatively : worlds, identities, and publics as content production and co-production -- Engage critically : activist power -- Protect yourself : issues of privacy and regulation -- Know your risks : a collective orientation -- Navigate the issues : situating power/knowledge within public relations -- Reshape policy : public-private clashes and collaborative dialogue -- Conclusion | |
| 650 | 7 | |a PSYCHOLOGY / Social Psychology |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 4 | |a Social media |a Public relations | |
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| 700 | 1 | |a Leitch, Shirley |d 1960- |e Sonstige |0 (DE-588)1081122005 |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804177607337443328 |
|---|---|
| any_adam_object | |
| author | Motion, Judy |
| author_GND | (DE-588)1081120584 (DE-588)132893002 (DE-588)1081122005 |
| author_facet | Motion, Judy |
| author_role | aut |
| author_sort | Motion, Judy |
| author_variant | j m jm |
| building | Verbundindex |
| bvnumber | BV044360139 |
| classification_rvk | QP 637 |
| collection | ZDB-4-NLEBK ZDB-7-TFC |
| contents | "Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- Identify the problems : social media and public relations -- "Don't do anything stupid" : social media affordances, policies, and governance agendas -- Create yourself : corporate identity for interconnected publics -- Speak the truth : transparency, power/knowledge, and authenticity -- Engage : one-way, two-way, and every-way -- Connect creatively : worlds, identities, and publics as content production and co-production -- Engage critically : activist power -- Protect yourself : issues of privacy and regulation -- Know your risks : a collective orientation -- Navigate the issues : situating power/knowledge within public relations -- Reshape policy : public-private clashes and collaborative dialogue -- Conclusion |
| ctrlnum | (ZDB-4-NLEBK)ocn930083232 (OCoLC)930083232 (DE-599)BVBBV044360139 |
| dewey-full | 302.23/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/1 |
| dewey-search | 302.23/1 |
| dewey-sort | 3302.23 11 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780203727799 |
| format | Electronic eBook |
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| id | DE-604.BV044360139 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:46Z |
| institution | BVB |
| isbn | 1135005990 9781135005993 9781135005986 1135005982 9780203727799 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029762770 |
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| owner_facet | DE-473 DE-BY-UBG |
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| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge new directions in public relations and communication research |
| spelling | Motion, Judy Verfasser (DE-588)1081120584 aut Social media and public relations fake friends and powerful publics Judy Motion, Robert L. Heath and Shirley Leitch Abingdon, Oxon Routledge, Taylor & Francis Group 2016 © 2016 1 online resource (224 pages) txt rdacontent c rdamedia cr rdacarrier Routledge new directions in public relations and communication research "Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- Identify the problems : social media and public relations -- "Don't do anything stupid" : social media affordances, policies, and governance agendas -- Create yourself : corporate identity for interconnected publics -- Speak the truth : transparency, power/knowledge, and authenticity -- Engage : one-way, two-way, and every-way -- Connect creatively : worlds, identities, and publics as content production and co-production -- Engage critically : activist power -- Protect yourself : issues of privacy and regulation -- Know your risks : a collective orientation -- Navigate the issues : situating power/knowledge within public relations -- Reshape policy : public-private clashes and collaborative dialogue -- Conclusion PSYCHOLOGY / Social Psychology bisacsh Public relations fast Social media fast Social media Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Social Media (DE-588)4639271-3 s Öffentlichkeitsarbeit (DE-588)4043188-5 s 1\p DE-604 Heath, Robert L. 1941- Sonstige (DE-588)132893002 oth Leitch, Shirley 1960- Sonstige (DE-588)1081122005 oth Erscheint auch als Druck-Ausgabe Motion, Judy Social media and public relations 1 Edition New York : Routledge, 2016 9780415856263 https://doi.org/10.4324/9780203727799 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Motion, Judy Social media and public relations fake friends and powerful publics "Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- Identify the problems : social media and public relations -- "Don't do anything stupid" : social media affordances, policies, and governance agendas -- Create yourself : corporate identity for interconnected publics -- Speak the truth : transparency, power/knowledge, and authenticity -- Engage : one-way, two-way, and every-way -- Connect creatively : worlds, identities, and publics as content production and co-production -- Engage critically : activist power -- Protect yourself : issues of privacy and regulation -- Know your risks : a collective orientation -- Navigate the issues : situating power/knowledge within public relations -- Reshape policy : public-private clashes and collaborative dialogue -- Conclusion PSYCHOLOGY / Social Psychology bisacsh Public relations fast Social media fast Social media Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4639271-3 |
| title | Social media and public relations fake friends and powerful publics |
| title_auth | Social media and public relations fake friends and powerful publics |
| title_exact_search | Social media and public relations fake friends and powerful publics |
| title_full | Social media and public relations fake friends and powerful publics Judy Motion, Robert L. Heath and Shirley Leitch |
| title_fullStr | Social media and public relations fake friends and powerful publics Judy Motion, Robert L. Heath and Shirley Leitch |
| title_full_unstemmed | Social media and public relations fake friends and powerful publics Judy Motion, Robert L. Heath and Shirley Leitch |
| title_short | Social media and public relations |
| title_sort | social media and public relations fake friends and powerful publics |
| title_sub | fake friends and powerful publics |
| topic | PSYCHOLOGY / Social Psychology bisacsh Public relations fast Social media fast Social media Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | PSYCHOLOGY / Social Psychology Public relations Social media Social media Public relations Öffentlichkeitsarbeit Social Media |
| url | https://doi.org/10.4324/9780203727799 |
| work_keys_str_mv | AT motionjudy socialmediaandpublicrelationsfakefriendsandpowerfulpublics AT heathrobertl socialmediaandpublicrelationsfakefriendsandpowerfulpublics AT leitchshirley socialmediaandpublicrelationsfakefriendsandpowerfulpublics |