The handbook of brand management scales:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2016
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | BFB01 TUM01 |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781315813998 1315813998 |
Internformat
MARC
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| 245 | 1 | 0 | |a The handbook of brand management scales |c Lia Zarantonello and Véronique Pauwels-Delassus |
| 250 | |a First published | ||
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2016 | |
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| 505 | 8 | |a Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer dispositions toward brands | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior / Research |2 fast | |
| 650 | 7 | |a Marketing research / Statistical methods |2 fast | |
| 650 | 7 | |a Scaling (Social sciences) |2 fast | |
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| 650 | 4 | |a Marketing research |x Statistical methods |v Handbooks, manuals, etc |a Consumer behavior |x Research |a Scaling (Social sciences) |v Handbooks, manuals, etc | |
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Datensatz im Suchindex
| _version_ | 1804177606245875712 |
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| any_adam_object | |
| author | Zarantonello, Lia Pauwels-Delassus, Véronique |
| author_GND | (DE-588)1076013678 (DE-588)107601397X |
| author_facet | Zarantonello, Lia Pauwels-Delassus, Véronique |
| author_role | aut aut |
| author_sort | Zarantonello, Lia |
| author_variant | l z lz v p d vpd |
| building | Verbundindex |
| bvnumber | BV044359521 |
| classification_rvk | QP 624 |
| collection | ZDB-4-NLEBK |
| contents | Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer dispositions toward brands |
| ctrlnum | (ZDB-4-NLEBK)ocn913955380 (OCoLC)913955380 (DE-599)BVBBV044359521 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
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| spelling | Zarantonello, Lia Verfasser (DE-588)1076013678 aut The handbook of brand management scales Lia Zarantonello and Véronique Pauwels-Delassus First published London Routledge, Taylor & Francis Group 2016 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer dispositions toward brands BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior / Research fast Marketing research / Statistical methods fast Scaling (Social sciences) fast Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Consumer behavior Research Scaling (Social sciences) Handbooks, manuals, etc Skalierung (DE-588)4055202-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Skalierung (DE-588)4055202-0 s 2\p DE-604 Pauwels-Delassus, Véronique Verfasser (DE-588)107601397X aut Erscheint auch als Druck-Ausgabe, hbk. 978-0-415-74295-5 Erscheint auch als Druck-Ausgabe, pbk. 978-0-415-74296-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zarantonello, Lia Pauwels-Delassus, Véronique The handbook of brand management scales Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer dispositions toward brands BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior / Research fast Marketing research / Statistical methods fast Scaling (Social sciences) fast Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Consumer behavior Research Scaling (Social sciences) Handbooks, manuals, etc Skalierung (DE-588)4055202-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4055202-0 (DE-588)4144679-3 (DE-588)4143413-4 |
| title | The handbook of brand management scales |
| title_auth | The handbook of brand management scales |
| title_exact_search | The handbook of brand management scales |
| title_full | The handbook of brand management scales Lia Zarantonello and Véronique Pauwels-Delassus |
| title_fullStr | The handbook of brand management scales Lia Zarantonello and Véronique Pauwels-Delassus |
| title_full_unstemmed | The handbook of brand management scales Lia Zarantonello and Véronique Pauwels-Delassus |
| title_short | The handbook of brand management scales |
| title_sort | the handbook of brand management scales |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior / Research fast Marketing research / Statistical methods fast Scaling (Social sciences) fast Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Consumer behavior Research Scaling (Social sciences) Handbooks, manuals, etc Skalierung (DE-588)4055202-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior / Research Marketing research / Statistical methods Scaling (Social sciences) Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Consumer behavior Research Scaling (Social sciences) Handbooks, manuals, etc Skalierung Markenpolitik Aufsatzsammlung |
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