Why customers would rather have a smartphone than a car: relationship retailing as an opportunity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Burlington, VT
Gower Pub.
2015
|
| Schlagworte: | |
| Beschreibung: | Online resource; title from PDF title page (Ebsco, viewed May 6, 2015) |
| Beschreibung: | 1 online resource |
| ISBN: | 9781472466570 1472466578 9781472466587 1472466586 |
Internformat
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| 245 | 1 | 0 | |a Why customers would rather have a smartphone than a car |b relationship retailing as an opportunity |c by Cor Molenaar |
| 264 | 1 | |a Burlington, VT |b Gower Pub. |c 2015 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Online resource; title from PDF title page (Ebsco, viewed May 6, 2015) | ||
| 505 | 8 | |a About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index | |
| 505 | 8 | |a Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior |a Electronic commerce |a Customer relations | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Molenaar, Cor |t Why customers would rather have a smartphone than a car |z 9781472466563 |
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Datensatz im Suchindex
| _version_ | 1804177605840076800 |
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| any_adam_object | |
| author | Molenaar, Cor |
| author_facet | Molenaar, Cor |
| author_role | aut |
| author_sort | Molenaar, Cor |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV044359277 |
| collection | ZDB-4-NLEBK |
| contents | About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan |
| ctrlnum | (ZDB-4-NLEBK)ocn908335779 (OCoLC)908335779 (DE-599)BVBBV044359277 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044359277 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:44Z |
| institution | BVB |
| isbn | 9781472466570 1472466578 9781472466587 1472466586 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029761908 |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | Gower Pub. |
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| spelling | Molenaar, Cor Verfasser aut Why customers would rather have a smartphone than a car relationship retailing as an opportunity by Cor Molenaar Burlington, VT Gower Pub. 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (Ebsco, viewed May 6, 2015) About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Customer relations fast Electronic commerce fast Wirtschaft Consumer behavior Electronic commerce Customer relations Erscheint auch als Druck-Ausgabe Molenaar, Cor Why customers would rather have a smartphone than a car 9781472466563 |
| spellingShingle | Molenaar, Cor Why customers would rather have a smartphone than a car relationship retailing as an opportunity About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Customer relations fast Electronic commerce fast Wirtschaft Consumer behavior Electronic commerce Customer relations |
| title | Why customers would rather have a smartphone than a car relationship retailing as an opportunity |
| title_auth | Why customers would rather have a smartphone than a car relationship retailing as an opportunity |
| title_exact_search | Why customers would rather have a smartphone than a car relationship retailing as an opportunity |
| title_full | Why customers would rather have a smartphone than a car relationship retailing as an opportunity by Cor Molenaar |
| title_fullStr | Why customers would rather have a smartphone than a car relationship retailing as an opportunity by Cor Molenaar |
| title_full_unstemmed | Why customers would rather have a smartphone than a car relationship retailing as an opportunity by Cor Molenaar |
| title_short | Why customers would rather have a smartphone than a car |
| title_sort | why customers would rather have a smartphone than a car relationship retailing as an opportunity |
| title_sub | relationship retailing as an opportunity |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Customer relations fast Electronic commerce fast Wirtschaft Consumer behavior Electronic commerce Customer relations |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Customer relations Electronic commerce Wirtschaft Consumer behavior Electronic commerce Customer relations |
| work_keys_str_mv | AT molenaarcor whycustomerswouldratherhaveasmartphonethanacarrelationshipretailingasanopportunity |