Strategic pricing for the arts:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 Online-Ressource (ix, 106 Seiten) |
| ISBN: | 9781134682591 113468259X 9781315883144 |
Internformat
MARC
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| 020 | |a 9781315883144 |9 978-1-315-88314-4 | ||
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| 082 | 0 | |a 700.68/1 |2 23 | |
| 100 | 1 | |a Rushton, Michael |d 1959- |e Verfasser |0 (DE-588)171185358 |4 aut | |
| 245 | 1 | 0 | |a Strategic pricing for the arts |c Michael Rushton |
| 250 | |a First published | ||
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2015 | |
| 300 | |a 1 Online-Ressource (ix, 106 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Print version record | ||
| 505 | 8 | |a "Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relatively low mark-ups on refreshments available inside the venue, or to have lower ticket prices but a high mark-up on refreshments? When does it make sense to partner with organizations (possibly not from the arts) to offer discounts? When should nonprofit or state arts organizations depart from profit-maximizing pricing strategies? Should ticket prices for a single performance remain fixed, or can it be beneficial to raise or lower ticket prices in response to surprisingly high, or low, demand? This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics"-- | |
| 650 | 4 | |a Arts / Marketing | |
| 650 | 4 | |a Pricing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Nonprofit Organizations & Charities |2 bisacsh | |
| 650 | 7 | |a Arts / Marketing |2 fast | |
| 650 | 7 | |a Pricing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Arts |x Marketing |a Pricing | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, hbk. |a Rushton, Michael, 1959- |t Strategic pricing for the arts |b First edition |z 978-0-415-71366-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, pbk. |z 978-0-415-71367-2 |
| 912 | |a ZDB-4-NLEBK | ||
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Datensatz im Suchindex
| _version_ | 1804177605466783744 |
|---|---|
| any_adam_object | |
| author | Rushton, Michael 1959- |
| author_GND | (DE-588)171185358 |
| author_facet | Rushton, Michael 1959- |
| author_role | aut |
| author_sort | Rushton, Michael 1959- |
| author_variant | m r mr |
| building | Verbundindex |
| bvnumber | BV044359099 |
| collection | ZDB-4-NLEBK |
| contents | "Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relatively low mark-ups on refreshments available inside the venue, or to have lower ticket prices but a high mark-up on refreshments? When does it make sense to partner with organizations (possibly not from the arts) to offer discounts? When should nonprofit or state arts organizations depart from profit-maximizing pricing strategies? Should ticket prices for a single performance remain fixed, or can it be beneficial to raise or lower ticket prices in response to surprisingly high, or low, demand? This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics"-- |
| ctrlnum | (ZDB-4-NLEBK)ocn904413042 (OCoLC)904413042 (DE-599)BVBBV044359099 |
| dewey-full | 700.68/1 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 700 - The arts |
| dewey-raw | 700.68/1 |
| dewey-search | 700.68/1 |
| dewey-sort | 3700.68 11 |
| dewey-tens | 700 - The arts |
| discipline | Kunstgeschichte |
| edition | First published |
| format | Electronic eBook |
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| id | DE-604.BV044359099 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:44Z |
| institution | BVB |
| isbn | 9781134682591 113468259X 9781315883144 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029761730 |
| oclc_num | 904413042 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (ix, 106 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Rushton, Michael 1959- Verfasser (DE-588)171185358 aut Strategic pricing for the arts Michael Rushton First published London Routledge, Taylor & Francis Group 2015 1 Online-Ressource (ix, 106 Seiten) txt rdacontent c rdamedia cr rdacarrier Print version record "Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relatively low mark-ups on refreshments available inside the venue, or to have lower ticket prices but a high mark-up on refreshments? When does it make sense to partner with organizations (possibly not from the arts) to offer discounts? When should nonprofit or state arts organizations depart from profit-maximizing pricing strategies? Should ticket prices for a single performance remain fixed, or can it be beneficial to raise or lower ticket prices in response to surprisingly high, or low, demand? This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics"-- Arts / Marketing Pricing BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Nonprofit Organizations & Charities bisacsh Arts / Marketing fast Pricing fast Wirtschaft Arts Marketing Pricing Erscheint auch als Druck-Ausgabe, hbk. Rushton, Michael, 1959- Strategic pricing for the arts First edition 978-0-415-71366-5 Erscheint auch als Druck-Ausgabe, pbk. 978-0-415-71367-2 |
| spellingShingle | Rushton, Michael 1959- Strategic pricing for the arts "Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relatively low mark-ups on refreshments available inside the venue, or to have lower ticket prices but a high mark-up on refreshments? When does it make sense to partner with organizations (possibly not from the arts) to offer discounts? When should nonprofit or state arts organizations depart from profit-maximizing pricing strategies? Should ticket prices for a single performance remain fixed, or can it be beneficial to raise or lower ticket prices in response to surprisingly high, or low, demand? This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics"-- Arts / Marketing Pricing BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Nonprofit Organizations & Charities bisacsh Arts / Marketing fast Pricing fast Wirtschaft Arts Marketing Pricing |
| title | Strategic pricing for the arts |
| title_auth | Strategic pricing for the arts |
| title_exact_search | Strategic pricing for the arts |
| title_full | Strategic pricing for the arts Michael Rushton |
| title_fullStr | Strategic pricing for the arts Michael Rushton |
| title_full_unstemmed | Strategic pricing for the arts Michael Rushton |
| title_short | Strategic pricing for the arts |
| title_sort | strategic pricing for the arts |
| topic | Arts / Marketing Pricing BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Nonprofit Organizations & Charities bisacsh Arts / Marketing fast Pricing fast Wirtschaft Arts Marketing Pricing |
| topic_facet | Arts / Marketing Pricing BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Nonprofit Organizations & Charities Wirtschaft Arts Marketing Pricing |
| work_keys_str_mv | AT rushtonmichael strategicpricingforthearts |