Strategic management for tourism, hospitality and events:
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York
Routledge
2015
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Ausgabe: | Second edition |
Schlagworte: | |
Online-Zugang: | FKE01 |
Beschreibung: | Description based on online resource; title from PDF title page (EBSCO, viewed February 4, 2015) |
Beschreibung: | 1 online resource (xx, 708 pages) illustrations |
ISBN: | 9781135038274 1135038279 |
Internformat
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245 | 1 | 0 | |a Strategic management for tourism, hospitality and events |c Nigel Evans |
250 | |a Second edition | ||
264 | 1 | |a New York |b Routledge |c 2015 | |
264 | 4 | |c © 2015 | |
300 | |a 1 online resource (xx, 708 pages) |b illustrations | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Description based on online resource; title from PDF title page (EBSCO, viewed February 4, 2015) | ||
505 | 8 | |a Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand | |
505 | 8 | |a Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c | |
650 | 7 | |a SCIENCE / Earth Sciences / Geography |2 bisacsh | |
650 | 7 | |a TRAVEL / Budget |2 bisacsh | |
650 | 7 | |a TRAVEL / Hikes & Walks |2 bisacsh | |
650 | 7 | |a TRAVEL / Museums, Tours, Points of Interest |2 bisacsh | |
650 | 7 | |a TRAVEL / Parks & Campgrounds |2 bisacsh | |
650 | 7 | |a Hospitality industry / Management |2 fast | |
650 | 7 | |a Strategic planning |2 fast | |
650 | 7 | |a Tourism / Management |2 fast | |
650 | 4 | |a Hospitality industry / Management | |
650 | 4 | |a Strategic planning | |
650 | 4 | |a Tourism / Management | |
650 | 4 | |a Geografie | |
650 | 4 | |a Geowissenschaften | |
650 | 4 | |a Tourism |x Management |a Hospitality industry |x Management |a Strategic planning | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Evans, Nigel 1955- |
author_GND | (DE-588)1067700870 |
author_facet | Evans, Nigel 1955- |
author_role | aut |
author_sort | Evans, Nigel 1955- |
author_variant | n e ne |
building | Verbundindex |
bvnumber | BV044359010 |
classification_rvk | QQ 940 |
collection | ZDB-4-NLEBK |
contents | Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c |
ctrlnum | (ZDB-4-NLEBK)ocn902673653 (OCoLC)902673653 (DE-599)BVBBV044359010 |
dewey-full | 910.68/4 |
dewey-hundreds | 900 - History & geography |
dewey-ones | 910 - Geography and travel |
dewey-raw | 910.68/4 |
dewey-search | 910.68/4 |
dewey-sort | 3910.68 14 |
dewey-tens | 910 - Geography and travel |
discipline | Wirtschaftswissenschaften Geographie |
edition | Second edition |
format | Electronic eBook |
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illustrated | Illustrated |
indexdate | 2024-07-10T07:50:44Z |
institution | BVB |
isbn | 9781135038274 1135038279 |
language | English |
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oclc_num | 902673653 |
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physical | 1 online resource (xx, 708 pages) illustrations |
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publisher | Routledge |
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spelling | Evans, Nigel 1955- Verfasser (DE-588)1067700870 aut Strategic management for tourism, hospitality and events Nigel Evans Second edition New York Routledge 2015 © 2015 1 online resource (xx, 708 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (EBSCO, viewed February 4, 2015) Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c SCIENCE / Earth Sciences / Geography bisacsh TRAVEL / Budget bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Parks & Campgrounds bisacsh Hospitality industry / Management fast Strategic planning fast Tourism / Management fast Hospitality industry / Management Strategic planning Tourism / Management Geografie Geowissenschaften Tourism Management Hospitality industry Management Strategic planning Tourismus (DE-588)4018406-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Tourismus (DE-588)4018406-7 s DE-604 Erscheint auch als Druck-Ausgabe Evans, Nigel, 1955- Strategic management for tourism, hospitality and events Second edition 9780415837279 0415837278 |
spellingShingle | Evans, Nigel 1955- Strategic management for tourism, hospitality and events Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c SCIENCE / Earth Sciences / Geography bisacsh TRAVEL / Budget bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Parks & Campgrounds bisacsh Hospitality industry / Management fast Strategic planning fast Tourism / Management fast Hospitality industry / Management Strategic planning Tourism / Management Geografie Geowissenschaften Tourism Management Hospitality industry Management Strategic planning Tourismus (DE-588)4018406-7 gnd Strategisches Management (DE-588)4124261-0 gnd |
subject_GND | (DE-588)4018406-7 (DE-588)4124261-0 |
title | Strategic management for tourism, hospitality and events |
title_auth | Strategic management for tourism, hospitality and events |
title_exact_search | Strategic management for tourism, hospitality and events |
title_full | Strategic management for tourism, hospitality and events Nigel Evans |
title_fullStr | Strategic management for tourism, hospitality and events Nigel Evans |
title_full_unstemmed | Strategic management for tourism, hospitality and events Nigel Evans |
title_short | Strategic management for tourism, hospitality and events |
title_sort | strategic management for tourism hospitality and events |
topic | SCIENCE / Earth Sciences / Geography bisacsh TRAVEL / Budget bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Parks & Campgrounds bisacsh Hospitality industry / Management fast Strategic planning fast Tourism / Management fast Hospitality industry / Management Strategic planning Tourism / Management Geografie Geowissenschaften Tourism Management Hospitality industry Management Strategic planning Tourismus (DE-588)4018406-7 gnd Strategisches Management (DE-588)4124261-0 gnd |
topic_facet | SCIENCE / Earth Sciences / Geography TRAVEL / Budget TRAVEL / Hikes & Walks TRAVEL / Museums, Tours, Points of Interest TRAVEL / Parks & Campgrounds Hospitality industry / Management Strategic planning Tourism / Management Geografie Geowissenschaften Tourism Management Hospitality industry Management Strategic planning Tourismus Strategisches Management |
work_keys_str_mv | AT evansnigel strategicmanagementfortourismhospitalityandevents |