Political reputation management: the strategy myth
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2015
|
| Schriftenreihe: | Routledge new directions in public relations and communication research
|
| Schlagworte: | |
| Beschreibung: | 1 online resource |
| ISBN: | 9781317634331 1317634330 9781315757827 1315757826 |
Internformat
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| 505 | 8 | |a "It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast moving political and media environment is often upset by events outside the communicator's control, taking over the news agenda and changing the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and reactive, tactical one. It draws a unique picture of how political reputations are managed, and ultimately, confirms the discrepancy between what political communication management is thought to be, and how communication practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communication management. This will be essential reading for researchers, educators and advanced students in public relations, communication studies and marketing"-- | |
| 505 | 8 | |a 1. Strategic reputation management : nothing but a myth? -- 2. Political communications management : understanding the context -- 3. The strategic communications management process -- 4. Reviewing political communications management practice -- 5. Communications management in action -- 6. Managing news -- 7. Managing resources -- 8. Debunking the strategy myth : quite tactical after all | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Process / Elections |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Process / General |2 bisacsh | |
| 650 | 7 | |a Communication in politics |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
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Datensatz im Suchindex
| _version_ | 1804177605145919488 |
|---|---|
| any_adam_object | |
| author | Schnee, Christian 1973- |
| author_facet | Schnee, Christian 1973- |
| author_role | aut |
| author_sort | Schnee, Christian 1973- |
| author_variant | c s cs |
| building | Verbundindex |
| bvnumber | BV044358933 |
| collection | ZDB-4-NLEBK |
| contents | "It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast moving political and media environment is often upset by events outside the communicator's control, taking over the news agenda and changing the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and reactive, tactical one. It draws a unique picture of how political reputations are managed, and ultimately, confirms the discrepancy between what political communication management is thought to be, and how communication practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communication management. This will be essential reading for researchers, educators and advanced students in public relations, communication studies and marketing"-- 1. Strategic reputation management : nothing but a myth? -- 2. Political communications management : understanding the context -- 3. The strategic communications management process -- 4. Reviewing political communications management practice -- 5. Communications management in action -- 6. Managing news -- 7. Managing resources -- 8. Debunking the strategy myth : quite tactical after all |
| ctrlnum | (ZDB-4-NLEBK)ocn898475228 (OCoLC)898475228 (DE-599)BVBBV044358933 |
| dewey-full | 324.01/4 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.01/4 |
| dewey-search | 324.01/4 |
| dewey-sort | 3324.01 14 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Electronic eBook |
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| id | DE-604.BV044358933 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:44Z |
| institution | BVB |
| isbn | 9781317634331 1317634330 9781315757827 1315757826 |
| language | English |
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| series2 | Routledge new directions in public relations and communication research |
| spelling | Schnee, Christian 1973- Verfasser aut Political reputation management the strategy myth Christian Schnee London Routledge 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge new directions in public relations and communication research "It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast moving political and media environment is often upset by events outside the communicator's control, taking over the news agenda and changing the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and reactive, tactical one. It draws a unique picture of how political reputations are managed, and ultimately, confirms the discrepancy between what political communication management is thought to be, and how communication practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communication management. This will be essential reading for researchers, educators and advanced students in public relations, communication studies and marketing"-- 1. Strategic reputation management : nothing but a myth? -- 2. Political communications management : understanding the context -- 3. The strategic communications management process -- 4. Reviewing political communications management practice -- 5. Communications management in action -- 6. Managing news -- 7. Managing resources -- 8. Debunking the strategy myth : quite tactical after all POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Political Process / General bisacsh Communication in politics fast Public relations fast Strategic planning fast Communication in politics Public relations Strategic planning Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Politikmarketing (DE-588)1050917146 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Politische Planung (DE-588)4115587-7 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Politische Planung (DE-588)4115587-7 s Politikmarketing (DE-588)1050917146 s 1\p DE-604 9781138796560 (hardback) 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schnee, Christian 1973- Political reputation management the strategy myth "It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast moving political and media environment is often upset by events outside the communicator's control, taking over the news agenda and changing the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and reactive, tactical one. It draws a unique picture of how political reputations are managed, and ultimately, confirms the discrepancy between what political communication management is thought to be, and how communication practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communication management. This will be essential reading for researchers, educators and advanced students in public relations, communication studies and marketing"-- 1. Strategic reputation management : nothing but a myth? -- 2. Political communications management : understanding the context -- 3. The strategic communications management process -- 4. Reviewing political communications management practice -- 5. Communications management in action -- 6. Managing news -- 7. Managing resources -- 8. Debunking the strategy myth : quite tactical after all POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Political Process / General bisacsh Communication in politics fast Public relations fast Strategic planning fast Communication in politics Public relations Strategic planning Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Politikmarketing (DE-588)1050917146 gnd Politische Kommunikation (DE-588)4134262-8 gnd Politische Planung (DE-588)4115587-7 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)1050917146 (DE-588)4134262-8 (DE-588)4115587-7 |
| title | Political reputation management the strategy myth |
| title_auth | Political reputation management the strategy myth |
| title_exact_search | Political reputation management the strategy myth |
| title_full | Political reputation management the strategy myth Christian Schnee |
| title_fullStr | Political reputation management the strategy myth Christian Schnee |
| title_full_unstemmed | Political reputation management the strategy myth Christian Schnee |
| title_short | Political reputation management |
| title_sort | political reputation management the strategy myth |
| title_sub | the strategy myth |
| topic | POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Political Process / General bisacsh Communication in politics fast Public relations fast Strategic planning fast Communication in politics Public relations Strategic planning Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Politikmarketing (DE-588)1050917146 gnd Politische Kommunikation (DE-588)4134262-8 gnd Politische Planung (DE-588)4115587-7 gnd |
| topic_facet | POLITICAL SCIENCE / Political Process / Elections POLITICAL SCIENCE / Political Process / General Communication in politics Public relations Strategic planning Communication in politics Public relations Strategic planning Öffentlichkeitsarbeit Politikmarketing Politische Kommunikation Politische Planung |
| work_keys_str_mv | AT schneechristian politicalreputationmanagementthestrategymyth |