Copy, copy, copy: how to do smarter marketing by using other peoples ideas
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
Wiley
2014
|
| Schlagworte: | |
| Beschreibung: | Print version record and CIP data provided by publisher |
| Beschreibung: | 1 online resource |
| ISBN: | 9781118964989 1118964985 9781118964972 1118964977 1118964969 9781118964965 |
Internformat
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| 245 | 1 | 0 | |a Copy, copy, copy |b how to do smarter marketing by using other peoples ideas |c Mark Earls |
| 264 | 1 | |a Chichester, West Sussex |b Wiley |c 2014 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Print version record and CIP data provided by publisher | ||
| 505 | 8 | |a "100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described. Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |a Consumer behavior |a Advertising | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Earls, Mark |t Copy, copy, copy |d Hoboken : Wiley, 2014 |z 9781118964965 |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029761221 | ||
Datensatz im Suchindex
| _version_ | 1804177604488462336 |
|---|---|
| any_adam_object | |
| author | Earls, Mark |
| author_facet | Earls, Mark |
| author_role | aut |
| author_sort | Earls, Mark |
| author_variant | m e me |
| building | Verbundindex |
| bvnumber | BV044358590 |
| collection | ZDB-4-NLEBK |
| contents | "100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described. Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"-- |
| ctrlnum | (ZDB-4-NLEBK)ocn890793107 (OCoLC)890793107 (DE-599)BVBBV044358590 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044358590 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:43Z |
| institution | BVB |
| isbn | 9781118964989 1118964985 9781118964972 1118964977 1118964969 9781118964965 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029761221 |
| oclc_num | 890793107 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-NLEBK |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | marc |
| spelling | Earls, Mark Verfasser aut Copy, copy, copy how to do smarter marketing by using other peoples ideas Mark Earls Chichester, West Sussex Wiley 2014 1 online resource txt rdacontent c rdamedia cr rdacarrier Print version record and CIP data provided by publisher "100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described. Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"-- BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Consumer behavior fast Marketing fast Wirtschaft Marketing Consumer behavior Advertising Erscheint auch als Druck-Ausgabe Earls, Mark Copy, copy, copy Hoboken : Wiley, 2014 9781118964965 |
| spellingShingle | Earls, Mark Copy, copy, copy how to do smarter marketing by using other peoples ideas "100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described. Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"-- BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Consumer behavior fast Marketing fast Wirtschaft Marketing Consumer behavior Advertising |
| title | Copy, copy, copy how to do smarter marketing by using other peoples ideas |
| title_auth | Copy, copy, copy how to do smarter marketing by using other peoples ideas |
| title_exact_search | Copy, copy, copy how to do smarter marketing by using other peoples ideas |
| title_full | Copy, copy, copy how to do smarter marketing by using other peoples ideas Mark Earls |
| title_fullStr | Copy, copy, copy how to do smarter marketing by using other peoples ideas Mark Earls |
| title_full_unstemmed | Copy, copy, copy how to do smarter marketing by using other peoples ideas Mark Earls |
| title_short | Copy, copy, copy |
| title_sort | copy copy copy how to do smarter marketing by using other peoples ideas |
| title_sub | how to do smarter marketing by using other peoples ideas |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Consumer behavior fast Marketing fast Wirtschaft Marketing Consumer behavior Advertising |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Advertising & Promotion Advertising Consumer behavior Marketing Wirtschaft Marketing Consumer behavior Advertising |
| work_keys_str_mv | AT earlsmark copycopycopyhowtodosmartermarketingbyusingotherpeoplesideas |