Policy and marketing strategies for digital media:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge, Taylor & Francis Group
[2014]
|
| Schriftenreihe: | Routledge studies in new media and cyberculture
|
| Schlagworte: | |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (vii, 312 pages) illustrations |
| ISBN: | 9781317744115 9781315794303 1315794306 131774411X 1306661692 9781306661690 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044358279 | ||
| 003 | DE-604 | ||
| 005 | 20191219 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170620s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781317744115 |9 978-1-317-74411-5 | ||
| 020 | |a 9781315794303 |9 978-1-315-79430-3 | ||
| 020 | |a 1315794306 |9 1-315-79430-6 | ||
| 020 | |a 131774411X |9 1-317-74411-X | ||
| 020 | |a 1306661692 |9 1-306-66169-2 | ||
| 020 | |a 9781306661690 |9 978-1-306-66169-0 | ||
| 035 | |a (ZDB-4-NLEBK)ocn877772241 | ||
| 035 | |a (OCoLC)877772241 | ||
| 035 | |a (DE-599)BVBBV044358279 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 384.068/4 | |
| 082 | 0 | |a 384.0684 | |
| 245 | 1 | 0 | |a Policy and marketing strategies for digital media |c edited by Yu-li Liu and Robert G. Picard |
| 264 | 1 | |a New York, NY |b Routledge, Taylor & Francis Group |c [2014] | |
| 300 | |a 1 online resource (vii, 312 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in new media and cyberculture | |
| 500 | |a Print version record | ||
| 505 | 8 | |a Introduction / Yu-Li Liu and Robert G. Picard -- pt. 1. Policy issues. Digital television and switchover policies in Europe / Petros Iosifidis -- Television on the internet: challenges for audiovisual media policy in a converging media environment / Peggy Valcke and Jef Ausloos -- Making TV accessible in the 21st century / Peter Looms -- Next-generation television and the migration from channels to platforms / Rob Frieden -- New media policy: the redistribution of voice / Amit Schejter and Noam Tirosh -- pt. 2. Policy issues: country study cases. Policy implications from the changing market environment including convergence between telecommunication services and broadcasting services / Yasu Taniwaki -- Reconsidering the telecommunication and media regulatory framework in Taiwan: using the newly emerging media as examples / Yu-Li Liu -- | |
| 505 | 8 | |a Japan's legislative framework for telecommunications: evolution toward convergence of communications and broadcasting / Yoko Nichioka and Minoru Sugaya -- The impact of digital convergence on the regulation of new media in Korea: major issues in new media policy / Euisun Yoo and Hyangsun Lee -- Fine-tuning the competitition: the case of Singapore's cross-carriage rule in ending content exclusivity / Mabel Tan and Peng Hwa Ang -- Inverse intranet: the exceptionalism of online media policies in China / Miklos Sukosd -- pt. 3. Marketing strategies. Digital media and the roots of marketing strategy / Robert G. Picard -- Digital media, electronic commerce, and business model innovation / Richard A. Gershon -- Cross-media marketing strategies / Bernd W. Wirtz, Philipp Nitzsche, and Linda Mory -- Marketing communications with networked consumers and negotiated relationships / Edward C. Malthouse and Don Schultz -- | |
| 505 | 8 | |a Marketing self-branding strategies for social presence in digital media / Robert Pennington -- pt. 4. Marketing strategies: country case studies. Technology and competition in U.S. television: online versus offline / Ryland Sherman and David Waterman -- Multiscreen services: user-centric marketing strategies / Donghee Shin | |
| 505 | 8 | |a "With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies."-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING / Telecommunications |2 bisacsh | |
| 650 | 7 | |a Digital media |2 fast | |
| 650 | 7 | |a Mass media / Technological innovations |2 fast | |
| 650 | 7 | |a Telecommunication / Marketing |2 fast | |
| 650 | 7 | |a Telecommunication policy |2 fast | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Telecommunication policy |a Telecommunication |x Marketing |a Mass media |x Technological innovations |a Digital media | |
| 700 | 1 | |a Liu, Yu-li |d 1957- |0 (DE-588)133556433 |4 edt | |
| 700 | 1 | |a Picard, Robert G. |d 1951- |0 (DE-588)128810238 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Policy and Marketing Strategies for Digital Media |d New York : Routledge, Taylor & Francis Group, 2014 |z 9780415747714 |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029760910 | ||
Datensatz im Suchindex
| _version_ | 1804177603929571328 |
|---|---|
| any_adam_object | |
| author2 | Liu, Yu-li 1957- Picard, Robert G. 1951- |
| author2_role | edt edt |
| author2_variant | y l l yll r g p rg rgp |
| author_GND | (DE-588)133556433 (DE-588)128810238 |
| author_facet | Liu, Yu-li 1957- Picard, Robert G. 1951- |
| building | Verbundindex |
| bvnumber | BV044358279 |
| collection | ZDB-4-NLEBK |
| contents | Introduction / Yu-Li Liu and Robert G. Picard -- pt. 1. Policy issues. Digital television and switchover policies in Europe / Petros Iosifidis -- Television on the internet: challenges for audiovisual media policy in a converging media environment / Peggy Valcke and Jef Ausloos -- Making TV accessible in the 21st century / Peter Looms -- Next-generation television and the migration from channels to platforms / Rob Frieden -- New media policy: the redistribution of voice / Amit Schejter and Noam Tirosh -- pt. 2. Policy issues: country study cases. Policy implications from the changing market environment including convergence between telecommunication services and broadcasting services / Yasu Taniwaki -- Reconsidering the telecommunication and media regulatory framework in Taiwan: using the newly emerging media as examples / Yu-Li Liu -- Japan's legislative framework for telecommunications: evolution toward convergence of communications and broadcasting / Yoko Nichioka and Minoru Sugaya -- The impact of digital convergence on the regulation of new media in Korea: major issues in new media policy / Euisun Yoo and Hyangsun Lee -- Fine-tuning the competitition: the case of Singapore's cross-carriage rule in ending content exclusivity / Mabel Tan and Peng Hwa Ang -- Inverse intranet: the exceptionalism of online media policies in China / Miklos Sukosd -- pt. 3. Marketing strategies. Digital media and the roots of marketing strategy / Robert G. Picard -- Digital media, electronic commerce, and business model innovation / Richard A. Gershon -- Cross-media marketing strategies / Bernd W. Wirtz, Philipp Nitzsche, and Linda Mory -- Marketing communications with networked consumers and negotiated relationships / Edward C. Malthouse and Don Schultz -- Marketing self-branding strategies for social presence in digital media / Robert Pennington -- pt. 4. Marketing strategies: country case studies. Technology and competition in U.S. television: online versus offline / Ryland Sherman and David Waterman -- Multiscreen services: user-centric marketing strategies / Donghee Shin "With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies."-- |
| ctrlnum | (ZDB-4-NLEBK)ocn877772241 (OCoLC)877772241 (DE-599)BVBBV044358279 |
| dewey-full | 384.068/4 384.0684 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.068/4 384.0684 |
| dewey-search | 384.068/4 384.0684 |
| dewey-sort | 3384.068 14 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04747nmm a2200565zc 4500</leader><controlfield tag="001">BV044358279</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20191219 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170620s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317744115</subfield><subfield code="9">978-1-317-74411-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315794303</subfield><subfield code="9">978-1-315-79430-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1315794306</subfield><subfield code="9">1-315-79430-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">131774411X</subfield><subfield code="9">1-317-74411-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1306661692</subfield><subfield code="9">1-306-66169-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781306661690</subfield><subfield code="9">978-1-306-66169-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)ocn877772241</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)877772241</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044358279</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">384.068/4</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">384.0684</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Policy and marketing strategies for digital media</subfield><subfield code="c">edited by Yu-li Liu and Robert G. Picard</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (vii, 312 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge studies in new media and cyberculture</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Print version record</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Introduction / Yu-Li Liu and Robert G. Picard -- pt. 1. Policy issues. Digital television and switchover policies in Europe / Petros Iosifidis -- Television on the internet: challenges for audiovisual media policy in a converging media environment / Peggy Valcke and Jef Ausloos -- Making TV accessible in the 21st century / Peter Looms -- Next-generation television and the migration from channels to platforms / Rob Frieden -- New media policy: the redistribution of voice / Amit Schejter and Noam Tirosh -- pt. 2. Policy issues: country study cases. Policy implications from the changing market environment including convergence between telecommunication services and broadcasting services / Yasu Taniwaki -- Reconsidering the telecommunication and media regulatory framework in Taiwan: using the newly emerging media as examples / Yu-Li Liu -- </subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Japan's legislative framework for telecommunications: evolution toward convergence of communications and broadcasting / Yoko Nichioka and Minoru Sugaya -- The impact of digital convergence on the regulation of new media in Korea: major issues in new media policy / Euisun Yoo and Hyangsun Lee -- Fine-tuning the competitition: the case of Singapore's cross-carriage rule in ending content exclusivity / Mabel Tan and Peng Hwa Ang -- Inverse intranet: the exceptionalism of online media policies in China / Miklos Sukosd -- pt. 3. Marketing strategies. Digital media and the roots of marketing strategy / Robert G. Picard -- Digital media, electronic commerce, and business model innovation / Richard A. Gershon -- Cross-media marketing strategies / Bernd W. Wirtz, Philipp Nitzsche, and Linda Mory -- Marketing communications with networked consumers and negotiated relationships / Edward C. Malthouse and Don Schultz -- </subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Marketing self-branding strategies for social presence in digital media / Robert Pennington -- pt. 4. Marketing strategies: country case studies. Technology and competition in U.S. television: online versus offline / Ryland Sherman and David Waterman -- Multiscreen services: user-centric marketing strategies / Donghee Shin</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">"With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies."--</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industries / Media & Communications</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">TECHNOLOGY & ENGINEERING / Telecommunications</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Digital media</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Mass media / Technological innovations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Telecommunication / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Telecommunication policy</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Massenmedien</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Telecommunication policy</subfield><subfield code="a">Telecommunication</subfield><subfield code="x">Marketing</subfield><subfield code="a">Mass media</subfield><subfield code="x">Technological innovations</subfield><subfield code="a">Digital media</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Liu, Yu-li</subfield><subfield code="d">1957-</subfield><subfield code="0">(DE-588)133556433</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Picard, Robert G.</subfield><subfield code="d">1951-</subfield><subfield code="0">(DE-588)128810238</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="t">Policy and Marketing Strategies for Digital Media</subfield><subfield code="d">New York : Routledge, Taylor & Francis Group, 2014</subfield><subfield code="z">9780415747714</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029760910</subfield></datafield></record></collection> |
| id | DE-604.BV044358279 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:50:43Z |
| institution | BVB |
| isbn | 9781317744115 9781315794303 1315794306 131774411X 1306661692 9781306661690 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029760910 |
| oclc_num | 877772241 |
| open_access_boolean | |
| physical | 1 online resource (vii, 312 pages) illustrations |
| psigel | ZDB-4-NLEBK |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge studies in new media and cyberculture |
| spelling | Policy and marketing strategies for digital media edited by Yu-li Liu and Robert G. Picard New York, NY Routledge, Taylor & Francis Group [2014] 1 online resource (vii, 312 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Routledge studies in new media and cyberculture Print version record Introduction / Yu-Li Liu and Robert G. Picard -- pt. 1. Policy issues. Digital television and switchover policies in Europe / Petros Iosifidis -- Television on the internet: challenges for audiovisual media policy in a converging media environment / Peggy Valcke and Jef Ausloos -- Making TV accessible in the 21st century / Peter Looms -- Next-generation television and the migration from channels to platforms / Rob Frieden -- New media policy: the redistribution of voice / Amit Schejter and Noam Tirosh -- pt. 2. Policy issues: country study cases. Policy implications from the changing market environment including convergence between telecommunication services and broadcasting services / Yasu Taniwaki -- Reconsidering the telecommunication and media regulatory framework in Taiwan: using the newly emerging media as examples / Yu-Li Liu -- Japan's legislative framework for telecommunications: evolution toward convergence of communications and broadcasting / Yoko Nichioka and Minoru Sugaya -- The impact of digital convergence on the regulation of new media in Korea: major issues in new media policy / Euisun Yoo and Hyangsun Lee -- Fine-tuning the competitition: the case of Singapore's cross-carriage rule in ending content exclusivity / Mabel Tan and Peng Hwa Ang -- Inverse intranet: the exceptionalism of online media policies in China / Miklos Sukosd -- pt. 3. Marketing strategies. Digital media and the roots of marketing strategy / Robert G. Picard -- Digital media, electronic commerce, and business model innovation / Richard A. Gershon -- Cross-media marketing strategies / Bernd W. Wirtz, Philipp Nitzsche, and Linda Mory -- Marketing communications with networked consumers and negotiated relationships / Edward C. Malthouse and Don Schultz -- Marketing self-branding strategies for social presence in digital media / Robert Pennington -- pt. 4. Marketing strategies: country case studies. Technology and competition in U.S. television: online versus offline / Ryland Sherman and David Waterman -- Multiscreen services: user-centric marketing strategies / Donghee Shin "With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies."-- BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Digital media fast Mass media / Technological innovations fast Telecommunication / Marketing fast Telecommunication policy fast Industrie Massenmedien Wirtschaft Telecommunication policy Telecommunication Marketing Mass media Technological innovations Digital media Liu, Yu-li 1957- (DE-588)133556433 edt Picard, Robert G. 1951- (DE-588)128810238 edt Erscheint auch als Druck-Ausgabe Policy and Marketing Strategies for Digital Media New York : Routledge, Taylor & Francis Group, 2014 9780415747714 |
| spellingShingle | Policy and marketing strategies for digital media Introduction / Yu-Li Liu and Robert G. Picard -- pt. 1. Policy issues. Digital television and switchover policies in Europe / Petros Iosifidis -- Television on the internet: challenges for audiovisual media policy in a converging media environment / Peggy Valcke and Jef Ausloos -- Making TV accessible in the 21st century / Peter Looms -- Next-generation television and the migration from channels to platforms / Rob Frieden -- New media policy: the redistribution of voice / Amit Schejter and Noam Tirosh -- pt. 2. Policy issues: country study cases. Policy implications from the changing market environment including convergence between telecommunication services and broadcasting services / Yasu Taniwaki -- Reconsidering the telecommunication and media regulatory framework in Taiwan: using the newly emerging media as examples / Yu-Li Liu -- Japan's legislative framework for telecommunications: evolution toward convergence of communications and broadcasting / Yoko Nichioka and Minoru Sugaya -- The impact of digital convergence on the regulation of new media in Korea: major issues in new media policy / Euisun Yoo and Hyangsun Lee -- Fine-tuning the competitition: the case of Singapore's cross-carriage rule in ending content exclusivity / Mabel Tan and Peng Hwa Ang -- Inverse intranet: the exceptionalism of online media policies in China / Miklos Sukosd -- pt. 3. Marketing strategies. Digital media and the roots of marketing strategy / Robert G. Picard -- Digital media, electronic commerce, and business model innovation / Richard A. Gershon -- Cross-media marketing strategies / Bernd W. Wirtz, Philipp Nitzsche, and Linda Mory -- Marketing communications with networked consumers and negotiated relationships / Edward C. Malthouse and Don Schultz -- Marketing self-branding strategies for social presence in digital media / Robert Pennington -- pt. 4. Marketing strategies: country case studies. Technology and competition in U.S. television: online versus offline / Ryland Sherman and David Waterman -- Multiscreen services: user-centric marketing strategies / Donghee Shin "With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies."-- BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Digital media fast Mass media / Technological innovations fast Telecommunication / Marketing fast Telecommunication policy fast Industrie Massenmedien Wirtschaft Telecommunication policy Telecommunication Marketing Mass media Technological innovations Digital media |
| title | Policy and marketing strategies for digital media |
| title_auth | Policy and marketing strategies for digital media |
| title_exact_search | Policy and marketing strategies for digital media |
| title_full | Policy and marketing strategies for digital media edited by Yu-li Liu and Robert G. Picard |
| title_fullStr | Policy and marketing strategies for digital media edited by Yu-li Liu and Robert G. Picard |
| title_full_unstemmed | Policy and marketing strategies for digital media edited by Yu-li Liu and Robert G. Picard |
| title_short | Policy and marketing strategies for digital media |
| title_sort | policy and marketing strategies for digital media |
| topic | BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Digital media fast Mass media / Technological innovations fast Telecommunication / Marketing fast Telecommunication policy fast Industrie Massenmedien Wirtschaft Telecommunication policy Telecommunication Marketing Mass media Technological innovations Digital media |
| topic_facet | BUSINESS & ECONOMICS / Industries / Media & Communications TECHNOLOGY & ENGINEERING / Telecommunications Digital media Mass media / Technological innovations Telecommunication / Marketing Telecommunication policy Industrie Massenmedien Wirtschaft Telecommunication policy Telecommunication Marketing Mass media Technological innovations Digital media |
| work_keys_str_mv | AT liuyuli policyandmarketingstrategiesfordigitalmedia AT picardrobertg policyandmarketingstrategiesfordigitalmedia |