Ethics in advertising: making the case for doing the right thing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2016
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index |
| ISBN: | 9781317281535 1317281535 |
Internformat
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| 250 | |a First edition | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Ethics |2 bisacsh | |
| 650 | 7 | |a Advertising / Moral and ethical aspects |2 fast | |
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |x Moral and ethical aspects | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Snyder, Wally S. |
| author_facet | Snyder, Wally S. |
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| author_sort | Snyder, Wally S. |
| author_variant | w s s ws wss |
| building | Verbundindex |
| bvnumber | BV044357769 |
| classification_rvk | CC 7262 |
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| dewey-full | 174/.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV044357769 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-23T22:20:12Z |
| institution | BVB |
| isbn | 9781317281535 1317281535 |
| language | English |
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| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| spelling | Snyder, Wally S. Verfasser aut Ethics in advertising making the case for doing the right thing by Wally Snyder First edition New York Routledge 2016 txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Ethik Wirtschaft Advertising Moral and ethical aspects Ethik (DE-588)4015602-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Ethik (DE-588)4015602-3 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Snyder, Wally S. Ethics in advertising 1 Edition New York : Routledge, 2016 9781138188983 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Snyder, Wally S. Ethics in advertising making the case for doing the right thing BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Ethik Wirtschaft Advertising Moral and ethical aspects Ethik (DE-588)4015602-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4015602-3 (DE-588)4065541-6 |
| title | Ethics in advertising making the case for doing the right thing |
| title_auth | Ethics in advertising making the case for doing the right thing |
| title_exact_search | Ethics in advertising making the case for doing the right thing |
| title_full | Ethics in advertising making the case for doing the right thing by Wally Snyder |
| title_fullStr | Ethics in advertising making the case for doing the right thing by Wally Snyder |
| title_full_unstemmed | Ethics in advertising making the case for doing the right thing by Wally Snyder |
| title_short | Ethics in advertising |
| title_sort | ethics in advertising making the case for doing the right thing |
| title_sub | making the case for doing the right thing |
| topic | BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Ethik Wirtschaft Advertising Moral and ethical aspects Ethik (DE-588)4015602-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Business Ethics Advertising / Moral and ethical aspects Ethik Wirtschaft Advertising Moral and ethical aspects Werbung |
| work_keys_str_mv | AT snyderwallys ethicsinadvertisingmakingthecasefordoingtherightthing |