Brand management: research, theory and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2016
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes pt. 1. Setting the scene -- pt. 2. Seven brand approaches -- pt. 3. Other perspectives |
| Beschreibung: | xiv, 307 pages : |
| ISBN: | 9781315752792 1315752794 9781317619208 131761920X |
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| 250 | |a 2nd ed | ||
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| 300 | |a xiv, 307 pages : | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and indexes | ||
| 500 | |a pt. 1. Setting the scene -- pt. 2. Seven brand approaches -- pt. 3. Other perspectives | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 650 | 7 | |a Branding (Marketing) |2 fast | |
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| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Heding, Tilde |
| author_facet | Heding, Tilde |
| author_role | aut |
| author_sort | Heding, Tilde |
| author_variant | t h th |
| building | Verbundindex |
| bvnumber | BV044357607 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (ZDB-4-NLEBK)ocn958095520 (OCoLC)958095520 (DE-599)BVBBV044357607 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | H454 658.827 |
| dewey-search | H454 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| era | Geschichte 1985-2015 gnd |
| era_facet | Geschichte 1985-2015 |
| format | Electronic eBook |
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| id | DE-604.BV044357607 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:41Z |
| institution | BVB |
| isbn | 9781315752792 1315752794 9781317619208 131761920X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029760239 |
| oclc_num | 958095520 |
| open_access_boolean | |
| physical | xiv, 307 pages : |
| psigel | ZDB-4-NLEBK |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Routledge |
| record_format | marc |
| spelling | Heding, Tilde Verfasser aut Brand management research, theory and practice Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre 2nd ed London Routledge 2016 xiv, 307 pages : txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and indexes pt. 1. Setting the scene -- pt. 2. Seven brand approaches -- pt. 3. Other perspectives Geschichte 1985-2015 gnd rswk-swf BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products / Management fast Branding (Marketing) fast Wirtschaft Brand name products Management Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Marketingtheorie (DE-588)4168911-2 s 1\p DE-604 Markenpolitik (DE-588)4144679-3 s Produktmanagement (DE-588)4125960-9 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Geschichte 1985-2015 z 4\p DE-604 Knudtzen, Charlotte F. Sonstige oth Bjerre, Mogens 1959- Sonstige oth 9781138804685 9781138804692 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Heding, Tilde Brand management research, theory and practice BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products / Management fast Branding (Marketing) fast Wirtschaft Brand name products Management Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingtheorie (DE-588)4168911-2 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 (DE-588)4168907-0 (DE-588)4168911-2 (DE-588)4125960-9 |
| title | Brand management research, theory and practice |
| title_auth | Brand management research, theory and practice |
| title_exact_search | Brand management research, theory and practice |
| title_full | Brand management research, theory and practice Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre |
| title_fullStr | Brand management research, theory and practice Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre |
| title_full_unstemmed | Brand management research, theory and practice Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre |
| title_short | Brand management |
| title_sort | brand management research theory and practice |
| title_sub | research, theory and practice |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products / Management fast Branding (Marketing) fast Wirtschaft Brand name products Management Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingtheorie (DE-588)4168911-2 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products / Management Branding (Marketing) Wirtschaft Brand name products Management Markenartikel Markenpolitik Marketingmanagement Marketingtheorie Produktmanagement |
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