Marketing Communications: discovery, creation and conversations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Pearson Education Limited
2016
|
| Ausgabe: | Seventh edition |
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 TUBA1 |
| Beschreibung: | 1 Online-Ressource (761 Seiten) |
| ISBN: | 9781292093833 1292093838 |
Internformat
MARC
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| 264 | 1 | |b Pearson Education Limited |c 2016 | |
| 300 | |a 1 Online-Ressource (761 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Marketing channels |2 fast | |
| 650 | 7 | |a Sales promotion |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing channels | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| _version_ | 1806186855771668480 |
| any_adam_object | |
| author | Fill, Chris 1953- Turnbull, Sarah |
| author_GND | (DE-588)17306549X (DE-588)1136152067 |
| author_facet | Fill, Chris 1953- Turnbull, Sarah |
| author_role | aut aut |
| author_sort | Fill, Chris 1953- |
| author_variant | c f cf s t st |
| building | Verbundindex |
| bvnumber | BV044357467 |
| classification_rvk | QP 600 |
| collection | ZDB-4-NLEBK ZDB-30-PQE ZDB-150-PEB |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Seventh edition |
| format | Electronic eBook |
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| id | DE-604.BV044357467 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:06:54Z |
| institution | BVB |
| isbn | 9781292093833 1292093838 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029760099 |
| oclc_num | 951076521 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-83 |
| physical | 1 Online-Ressource (761 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-30-PQE ZDB-150-PEB ZDB-150-PEB TUB_EBS_Pearson |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Pearson Education Limited |
| record_format | marc |
| spellingShingle | Fill, Chris 1953- Turnbull, Sarah Marketing Communications discovery, creation and conversations BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in marketing fast Marketing channels fast Sales promotion fast Wirtschaft Communication in marketing Marketing channels Sales promotion Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4037589-4 (DE-588)4201794-4 (DE-588)4140666-7 |
| title | Marketing Communications discovery, creation and conversations |
| title_auth | Marketing Communications discovery, creation and conversations |
| title_exact_search | Marketing Communications discovery, creation and conversations |
| title_full | Marketing Communications discovery, creation and conversations Chris Fill and Sarah Turnbull |
| title_fullStr | Marketing Communications discovery, creation and conversations Chris Fill and Sarah Turnbull |
| title_full_unstemmed | Marketing Communications discovery, creation and conversations Chris Fill and Sarah Turnbull |
| title_short | Marketing Communications |
| title_sort | marketing communications discovery creation and conversations |
| title_sub | discovery, creation and conversations |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in marketing fast Marketing channels fast Sales promotion fast Wirtschaft Communication in marketing Marketing channels Sales promotion Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Communication in marketing Marketing channels Sales promotion Wirtschaft Unternehmen Marketing Kommunikationsstrategie Kommunikationsmodell |
| work_keys_str_mv | AT fillchris marketingcommunicationsdiscoverycreationandconversations AT turnbullsarah marketingcommunicationsdiscoverycreationandconversations |