Verfügbarkeit: Marketing management

Marketing management:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Keller, Kevin Lane 1956- (VerfasserIn), Brady, Mairead (VerfasserIn), Goodman, Malcolm (VerfasserIn), Hansen, Torben 1966- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Harlow, England Pearson 2016
Ausgabe:	3rd edition
Schlagworte:	BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Management Wirtschaft Marketing > Europe > Management Marketing > Management Management Marketing Marketing-Mix Marketingmanagement Marktforschung Marktanalyse CD-ROM Europa Einführung Lehrbuch Konferenzschrift
Online-Zugang:	DE-2070s DE-83 DE-91 DE-91
Beschreibung:	1 Online-Ressource
ISBN:	9781292142357 9781292106083

Internformat

MARC


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Datensatz im Suchindex

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author	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966-
author_GND	(DE-588)121409600 (DE-588)132842920 (DE-588)1128077906 (DE-588)1025453115 (DE-588)13612898X
author_facet	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966-
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dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3rd edition
format	Electronic eBook
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owner_facet	DE-91 DE-BY-TUM DE-2070s DE-83
physical	1 Online-Ressource
psigel	ZDB-4-NLEBK ZDB-150-PEB ZDB-150-PEB TUB_EBS_Pearson ZDB-150-PEB TUM_Einzelkauf ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Pearson
record_format	marc
spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management 3rd edition Harlow, England Pearson 2016 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Wirtschaft Marketing Europe Management Marketing Management Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Europa 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Brady, Mairead Verfasser (DE-588)1128077906 aut Goodman, Malcolm Verfasser (DE-588)1025453115 aut Hansen, Torben 1966- Verfasser (DE-588)13612898X aut Erscheint auch als Druck-Ausgabe 978-1-292-09323-9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966- Marketing management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Wirtschaft Marketing Europe Management Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4168907-0 (DE-588)4037630-8 (DE-588)4037624-2 (DE-588)4139307-7 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417
title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_full	Marketing management
title_fullStr	Marketing management
title_full_unstemmed	Marketing management
title_short	Marketing management
title_sort	marketing management
topic	BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Wirtschaft Marketing Europe Management Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
topic_facet	BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Management Wirtschaft Marketing Europe Management Marketing Management Management Marketing Marketing-Mix Marketingmanagement Marktforschung Marktanalyse CD-ROM Europa Einführung Lehrbuch Konferenzschrift
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement AT bradymairead marketingmanagement AT goodmanmalcolm marketingmanagement AT hansentorben marketingmanagement

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