Winning a billion consumers: a disruptive approach for success in India
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Bibliographische Detailangaben
1. Verfasser: Joshi, Atul (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Delhi, India SAGE [2016]
Schlagworte:
Beschreibung:Cover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning in a BillionConsumer Market; 2 Cracking the Da Vinci Code; PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3 The Five Knots of theLast Mile; 4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III DELIVERING THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value Chains; 7 Customer Capital in theTimes of the MillennialGeneration ; 8 Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the Author
A disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market
ISBN:9789351505587
9351505588

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