Tourism Marketing and Management in the Caribbean (RLE Marketing):
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Taylor and Francis
2014
|
| Schriftenreihe: | Routledge Library Editions: Marketing
|
| Schlagworte: | |
| Beschreibung: | Cover; Half Title; Title Page ; Copyright Page ; Original Title Page ; Original Copyright Page ; Dedication; Table of Contents; List of figures; List of tables; Notes on editors and contributors; Preface; Foreword; Acknowledgements; Abbreviations; Map; 1 Caribbean tourism marketing, management and development strategies; 2 The Caribbean Tourism Organization in historical perspective; Part I Tourism marketing and management; 3 Tourism in the Bahamas -- an appraisal; 4 The Jamaican tourist industry: domestic economic growth and development; 5 Tourism and taxes: the case of Barbados 6 Tourism product development and marketing in St Lucia7 Formulating tourism development strategy in Trinidad and Tobago; 8 The sociopolitical implications of tourism development in Guyana; 9 Tourism in socialist Cuba; Part II Sectoral issues; 10 Cruise industry outlook in the Caribbean; 11 Health-care tourism in the Caribbean; 12 Innovation and the future of Caribbean tourism; 13 Heritage tourism and the myth of Caribbean paradise; 14 Managing for excellence in Caribbean hotels; 15 Integrating tourism and agricultural development 16 The new tourism in the Caribbean: reappraising market segmentationPart III The impact of US and EC policies; 17 US trade policy and tourism development in the Caribbean; 18 The tourism sector and Lomé IV; Part IV Caribbean tourism in the year 2000; 19 The Caribbean Tourism Organization''s role in Caribbean tourism development towards the year 2000; 20 Caribbean tourism in the year 2000; 21 Conclusion; Bibliography; Author index; Corporate index; Subject index The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense compet |
| Beschreibung: | 303 pages |
| ISBN: | 9781317663133 1317663136 |
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| 500 | |a 6 Tourism product development and marketing in St Lucia7 Formulating tourism development strategy in Trinidad and Tobago; 8 The sociopolitical implications of tourism development in Guyana; 9 Tourism in socialist Cuba; Part II Sectoral issues; 10 Cruise industry outlook in the Caribbean; 11 Health-care tourism in the Caribbean; 12 Innovation and the future of Caribbean tourism; 13 Heritage tourism and the myth of Caribbean paradise; 14 Managing for excellence in Caribbean hotels; 15 Integrating tourism and agricultural development | ||
| 500 | |a 16 The new tourism in the Caribbean: reappraising market segmentationPart III The impact of US and EC policies; 17 US trade policy and tourism development in the Caribbean; 18 The tourism sector and Lomé IV; Part IV Caribbean tourism in the year 2000; 19 The Caribbean Tourism Organization''s role in Caribbean tourism development towards the year 2000; 20 Caribbean tourism in the year 2000; 21 Conclusion; Bibliography; Author index; Corporate index; Subject index | ||
| 500 | |a The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense compet | ||
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044356992 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:40Z |
| institution | BVB |
| isbn | 9781317663133 1317663136 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029759624 |
| oclc_num | 890981695 |
| open_access_boolean | |
| physical | 303 pages |
| psigel | ZDB-4-NLEBK |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Taylor and Francis |
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| series2 | Routledge Library Editions: Marketing |
| spelling | Gayle, Dennis John 1949- Verfasser aut Tourism Marketing and Management in the Caribbean (RLE Marketing) Hoboken Taylor and Francis 2014 303 pages txt rdacontent c rdamedia cr rdacarrier Routledge Library Editions: Marketing Cover; Half Title; Title Page ; Copyright Page ; Original Title Page ; Original Copyright Page ; Dedication; Table of Contents; List of figures; List of tables; Notes on editors and contributors; Preface; Foreword; Acknowledgements; Abbreviations; Map; 1 Caribbean tourism marketing, management and development strategies; 2 The Caribbean Tourism Organization in historical perspective; Part I Tourism marketing and management; 3 Tourism in the Bahamas -- an appraisal; 4 The Jamaican tourist industry: domestic economic growth and development; 5 Tourism and taxes: the case of Barbados 6 Tourism product development and marketing in St Lucia7 Formulating tourism development strategy in Trinidad and Tobago; 8 The sociopolitical implications of tourism development in Guyana; 9 Tourism in socialist Cuba; Part II Sectoral issues; 10 Cruise industry outlook in the Caribbean; 11 Health-care tourism in the Caribbean; 12 Innovation and the future of Caribbean tourism; 13 Heritage tourism and the myth of Caribbean paradise; 14 Managing for excellence in Caribbean hotels; 15 Integrating tourism and agricultural development 16 The new tourism in the Caribbean: reappraising market segmentationPart III The impact of US and EC policies; 17 US trade policy and tourism development in the Caribbean; 18 The tourism sector and Lomé IV; Part IV Caribbean tourism in the year 2000; 19 The Caribbean Tourism Organization''s role in Caribbean tourism development towards the year 2000; 20 Caribbean tourism in the year 2000; 21 Conclusion; Bibliography; Author index; Corporate index; Subject index The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense compet BUSINESS & ECONOMICS / Industries / General bisacsh Tourism fast Industrie Wirtschaft Tourism Caribbean Area Goodrich, Jonathan N. Sonstige oth |
| spellingShingle | Gayle, Dennis John 1949- Tourism Marketing and Management in the Caribbean (RLE Marketing) BUSINESS & ECONOMICS / Industries / General bisacsh Tourism fast Industrie Wirtschaft Tourism Caribbean Area |
| title | Tourism Marketing and Management in the Caribbean (RLE Marketing) |
| title_auth | Tourism Marketing and Management in the Caribbean (RLE Marketing) |
| title_exact_search | Tourism Marketing and Management in the Caribbean (RLE Marketing) |
| title_full | Tourism Marketing and Management in the Caribbean (RLE Marketing) |
| title_fullStr | Tourism Marketing and Management in the Caribbean (RLE Marketing) |
| title_full_unstemmed | Tourism Marketing and Management in the Caribbean (RLE Marketing) |
| title_short | Tourism Marketing and Management in the Caribbean (RLE Marketing) |
| title_sort | tourism marketing and management in the caribbean rle marketing |
| topic | BUSINESS & ECONOMICS / Industries / General bisacsh Tourism fast Industrie Wirtschaft Tourism Caribbean Area |
| topic_facet | BUSINESS & ECONOMICS / Industries / General Tourism Industrie Wirtschaft Tourism Caribbean Area |
| work_keys_str_mv | AT gayledennisjohn tourismmarketingandmanagementinthecaribbeanrlemarketing AT goodrichjonathann tourismmarketingandmanagementinthecaribbeanrlemarketing |