The Early Advertising Scene:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2014
|
| Schriftenreihe: | Routledge Library Editions: Marketing
Volume 10 |
| Schlagworte: | |
| Beschreibung: | Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Dedication; Prologue; Scene One: Dallas; Scene Two: Kansas City; Scene Three: Saint Louis; Scene Four: An Observation Post; Scene Five: Chicago; Scene Six: Street Scene; Scene Seven: New York; Epilogue Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising |
| Beschreibung: | 256 pages |
| ISBN: | 9781317659921 1317659929 |
Internformat
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Leachman, Harden B. |t Early Advertising Scene (RLE Marketing) |d Hoboken : Taylor and Francis, ©2014 |z 9781138787292 |
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Datensatz im Suchindex
| _version_ | 1804177601634238464 |
|---|---|
| any_adam_object | |
| author | Leachman, Harden Bryant |
| author_facet | Leachman, Harden Bryant |
| author_role | aut |
| author_sort | Leachman, Harden Bryant |
| author_variant | h b l hb hbl |
| building | Verbundindex |
| bvnumber | BV044356989 |
| classification_rvk | QP 630 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (ZDB-4-NLEBK)ocn890981624 (OCoLC)890981624 (DE-599)BVBBV044356989 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | USA Karibik (DE-588)4073241-1 gnd USA (DE-588)4078704-7 gnd |
| geographic_facet | USA Karibik |
| id | DE-604.BV044356989 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:40Z |
| institution | BVB |
| isbn | 9781317659921 1317659929 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029759621 |
| oclc_num | 890981624 |
| open_access_boolean | |
| physical | 256 pages |
| psigel | ZDB-4-NLEBK |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge Library Editions: Marketing |
| spelling | Leachman, Harden Bryant Verfasser aut The Early Advertising Scene New York Routledge 2014 256 pages txt rdacontent c rdamedia cr rdacarrier Routledge Library Editions: Marketing Volume 10 Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Dedication; Prologue; Scene One: Dallas; Scene Two: Kansas City; Scene Three: Saint Louis; Scene Four: An Observation Post; Scene Five: Chicago; Scene Six: Street Scene; Scene Seven: New York; Epilogue Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising United States Betrieb (DE-588)4006138-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Alkoholisches Getränk (DE-588)4128384-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Pharmazeutische Industrie (DE-588)4045696-1 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Lebensmittelmarkt (DE-588)4139346-6 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Außenhandelsbetriebslehre (DE-588)4257143-1 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf USA Karibik (DE-588)4073241-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Wettbewerb (DE-588)4065835-1 s Marketing (DE-588)4037589-4 s Pharmazeutische Industrie (DE-588)4045696-1 s DE-604 Lebensmittel (DE-588)4034870-2 s Marke (DE-588)4074577-6 s Geschichte (DE-588)4020517-4 s Alkoholisches Getränk (DE-588)4128384-3 s Lebensmittelindustrie (DE-588)4034889-1 s Außenhandelsbetriebslehre (DE-588)4257143-1 s Preispolitik (DE-588)4047118-4 s Exportmarketing (DE-588)4153393-8 s Betrieb (DE-588)4006138-3 s Technischer Fortschritt (DE-588)4059252-2 s Karibik (DE-588)4073241-1 g Tourismus (DE-588)4018406-7 s Lebensmittelmarkt (DE-588)4139346-6 s Markenpolitik (DE-588)4144679-3 s Erscheint auch als Druck-Ausgabe Leachman, Harden B. Early Advertising Scene (RLE Marketing) Hoboken : Taylor and Francis, ©2014 9781138787292 |
| spellingShingle | Leachman, Harden Bryant The Early Advertising Scene BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising United States Betrieb (DE-588)4006138-3 gnd Marke (DE-588)4074577-6 gnd Preispolitik (DE-588)4047118-4 gnd Marketing (DE-588)4037589-4 gnd Wettbewerb (DE-588)4065835-1 gnd Tourismus (DE-588)4018406-7 gnd Exportmarketing (DE-588)4153393-8 gnd Alkoholisches Getränk (DE-588)4128384-3 gnd Markenpolitik (DE-588)4144679-3 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Geschichte (DE-588)4020517-4 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Lebensmittel (DE-588)4034870-2 gnd |
| subject_GND | (DE-588)4006138-3 (DE-588)4074577-6 (DE-588)4047118-4 (DE-588)4037589-4 (DE-588)4065835-1 (DE-588)4018406-7 (DE-588)4153393-8 (DE-588)4128384-3 (DE-588)4144679-3 (DE-588)4045696-1 (DE-588)4059252-2 (DE-588)4139346-6 (DE-588)4020517-4 (DE-588)4034889-1 (DE-588)4257143-1 (DE-588)4034870-2 (DE-588)4073241-1 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | The Early Advertising Scene |
| title_auth | The Early Advertising Scene |
| title_exact_search | The Early Advertising Scene |
| title_full | The Early Advertising Scene |
| title_fullStr | The Early Advertising Scene |
| title_full_unstemmed | The Early Advertising Scene |
| title_short | The Early Advertising Scene |
| title_sort | the early advertising scene |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising United States Betrieb (DE-588)4006138-3 gnd Marke (DE-588)4074577-6 gnd Preispolitik (DE-588)4047118-4 gnd Marketing (DE-588)4037589-4 gnd Wettbewerb (DE-588)4065835-1 gnd Tourismus (DE-588)4018406-7 gnd Exportmarketing (DE-588)4153393-8 gnd Alkoholisches Getränk (DE-588)4128384-3 gnd Markenpolitik (DE-588)4144679-3 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Geschichte (DE-588)4020517-4 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Lebensmittel (DE-588)4034870-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Wirtschaft Advertising United States Betrieb Marke Preispolitik Marketing Wettbewerb Tourismus Exportmarketing Alkoholisches Getränk Markenpolitik Pharmazeutische Industrie Technischer Fortschritt Lebensmittelmarkt Geschichte Lebensmittelindustrie Außenhandelsbetriebslehre Lebensmittel USA Karibik Aufsatzsammlung |
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