Sponsorship in marketing: effective communication through sports, arts and events
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge, Taylor & Francis
2014
|
| Subjects: | |
| Online Access: | TUM01 |
| Physical Description: | 1 Online-Ressource (181 Seiten) |
| ISBN: | 9781317810445 9781317810438 9781315816371 |
Staff View
MARC
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| 650 | 7 | |a Performing arts sponsorship |2 fast | |
| 650 | 7 | |a Special events / Marketing |2 fast | |
| 650 | 7 | |a Sports sponsorship |2 fast | |
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| 650 | 4 | |a Performing arts sponsorship | |
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Record in the Search Index
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| author | Cornwell, T. Bettina |
| author_GND | (DE-588)1074127722 |
| author_facet | Cornwell, T. Bettina |
| author_role | aut |
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| dewey-full | 659.2/85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/85 |
| dewey-search | 659.2/85 |
| dewey-sort | 3659.2 285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044356906 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:40Z |
| institution | BVB |
| isbn | 9781317810445 9781317810438 9781315816371 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029759538 |
| oclc_num | 884017485 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (181 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge, Taylor & Francis |
| record_format | marc |
| spelling | Cornwell, T. Bettina Verfasser (DE-588)1074127722 aut Sponsorship in marketing effective communication through sports, arts and events T. Bettina Cornwell London Routledge, Taylor & Francis 2014 1 Online-Ressource (181 Seiten) txt rdacontent c rdamedia cr rdacarrier BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Corporate sponsorship fast Performing arts sponsorship fast Special events / Marketing fast Sports sponsorship fast Corporate sponsorship Special events Marketing Sports sponsorship Performing arts sponsorship Marketinginstrument (DE-588)4214539-9 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf Sponsoring (DE-588)4207431-9 s Marketinginstrument (DE-588)4214539-9 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-415-73979-5 Erscheint auch als Druck-Ausgabe, paperback 978-0-415-73980-1 |
| spellingShingle | Cornwell, T. Bettina Sponsorship in marketing effective communication through sports, arts and events BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Corporate sponsorship fast Performing arts sponsorship fast Special events / Marketing fast Sports sponsorship fast Corporate sponsorship Special events Marketing Sports sponsorship Performing arts sponsorship Marketinginstrument (DE-588)4214539-9 gnd Sponsoring (DE-588)4207431-9 gnd |
| subject_GND | (DE-588)4214539-9 (DE-588)4207431-9 |
| title | Sponsorship in marketing effective communication through sports, arts and events |
| title_auth | Sponsorship in marketing effective communication through sports, arts and events |
| title_exact_search | Sponsorship in marketing effective communication through sports, arts and events |
| title_full | Sponsorship in marketing effective communication through sports, arts and events T. Bettina Cornwell |
| title_fullStr | Sponsorship in marketing effective communication through sports, arts and events T. Bettina Cornwell |
| title_full_unstemmed | Sponsorship in marketing effective communication through sports, arts and events T. Bettina Cornwell |
| title_short | Sponsorship in marketing |
| title_sort | sponsorship in marketing effective communication through sports arts and events |
| title_sub | effective communication through sports, arts and events |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Corporate sponsorship fast Performing arts sponsorship fast Special events / Marketing fast Sports sponsorship fast Corporate sponsorship Special events Marketing Sports sponsorship Performing arts sponsorship Marketinginstrument (DE-588)4214539-9 gnd Sponsoring (DE-588)4207431-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Corporate sponsorship Performing arts sponsorship Special events / Marketing Sports sponsorship Special events Marketing Marketinginstrument Sponsoring |
| work_keys_str_mv | AT cornwelltbettina sponsorshipinmarketingeffectivecommunicationthroughsportsartsandevents |