Sponsorship in marketing: effective communication through sports, arts and events
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London
Routledge, Taylor & Francis
2014
|
Schlagworte: | |
Online-Zugang: | TUM01 |
Beschreibung: | 1 Online-Ressource (181 Seiten) |
ISBN: | 9781317810445 9781317810438 9781315816371 |
Internformat
MARC
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245 | 1 | 0 | |a Sponsorship in marketing |b effective communication through sports, arts and events |c T. Bettina Cornwell |
264 | 1 | |a London |b Routledge, Taylor & Francis |c 2014 | |
300 | |a 1 Online-Ressource (181 Seiten) | ||
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337 | |b c |2 rdamedia | ||
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650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
650 | 7 | |a Corporate sponsorship |2 fast | |
650 | 7 | |a Performing arts sponsorship |2 fast | |
650 | 7 | |a Special events / Marketing |2 fast | |
650 | 7 | |a Sports sponsorship |2 fast | |
650 | 4 | |a Corporate sponsorship | |
650 | 4 | |a Special events |x Marketing | |
650 | 4 | |a Sports sponsorship | |
650 | 4 | |a Performing arts sponsorship | |
650 | 0 | 7 | |a Marketinginstrument |0 (DE-588)4214539-9 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Sponsoring |0 (DE-588)4207431-9 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Sponsoring |0 (DE-588)4207431-9 |D s |
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689 | 0 | |5 DE-604 | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Cornwell, T. Bettina |
author_GND | (DE-588)1074127722 |
author_facet | Cornwell, T. Bettina |
author_role | aut |
author_sort | Cornwell, T. Bettina |
author_variant | t b c tb tbc |
building | Verbundindex |
bvnumber | BV044356906 |
classification_rvk | QP 637 |
classification_tum | WIR 840f |
collection | ZDB-4-NLEBK |
ctrlnum | (ZDB-4-NLEBK)ocn884017485 (OCoLC)884017485 (DE-599)BVBBV044356906 |
dewey-full | 659.2/85 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2/85 |
dewey-search | 659.2/85 |
dewey-sort | 3659.2 285 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV044356906 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:50:40Z |
institution | BVB |
isbn | 9781317810445 9781317810438 9781315816371 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029759538 |
oclc_num | 884017485 |
open_access_boolean | |
owner | DE-91 DE-BY-TUM |
owner_facet | DE-91 DE-BY-TUM |
physical | 1 Online-Ressource (181 Seiten) |
psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_Kauf |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
publisher | Routledge, Taylor & Francis |
record_format | marc |
spelling | Cornwell, T. Bettina Verfasser (DE-588)1074127722 aut Sponsorship in marketing effective communication through sports, arts and events T. Bettina Cornwell London Routledge, Taylor & Francis 2014 1 Online-Ressource (181 Seiten) txt rdacontent c rdamedia cr rdacarrier BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Corporate sponsorship fast Performing arts sponsorship fast Special events / Marketing fast Sports sponsorship fast Corporate sponsorship Special events Marketing Sports sponsorship Performing arts sponsorship Marketinginstrument (DE-588)4214539-9 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf Sponsoring (DE-588)4207431-9 s Marketinginstrument (DE-588)4214539-9 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-415-73979-5 Erscheint auch als Druck-Ausgabe, paperback 978-0-415-73980-1 |
spellingShingle | Cornwell, T. Bettina Sponsorship in marketing effective communication through sports, arts and events BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Corporate sponsorship fast Performing arts sponsorship fast Special events / Marketing fast Sports sponsorship fast Corporate sponsorship Special events Marketing Sports sponsorship Performing arts sponsorship Marketinginstrument (DE-588)4214539-9 gnd Sponsoring (DE-588)4207431-9 gnd |
subject_GND | (DE-588)4214539-9 (DE-588)4207431-9 |
title | Sponsorship in marketing effective communication through sports, arts and events |
title_auth | Sponsorship in marketing effective communication through sports, arts and events |
title_exact_search | Sponsorship in marketing effective communication through sports, arts and events |
title_full | Sponsorship in marketing effective communication through sports, arts and events T. Bettina Cornwell |
title_fullStr | Sponsorship in marketing effective communication through sports, arts and events T. Bettina Cornwell |
title_full_unstemmed | Sponsorship in marketing effective communication through sports, arts and events T. Bettina Cornwell |
title_short | Sponsorship in marketing |
title_sort | sponsorship in marketing effective communication through sports arts and events |
title_sub | effective communication through sports, arts and events |
topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Corporate sponsorship fast Performing arts sponsorship fast Special events / Marketing fast Sports sponsorship fast Corporate sponsorship Special events Marketing Sports sponsorship Performing arts sponsorship Marketinginstrument (DE-588)4214539-9 gnd Sponsoring (DE-588)4207431-9 gnd |
topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Corporate sponsorship Performing arts sponsorship Special events / Marketing Sports sponsorship Special events Marketing Marketinginstrument Sponsoring |
work_keys_str_mv | AT cornwelltbettina sponsorshipinmarketingeffectivecommunicationthroughsportsartsandevents |