Strategic integrated marketing communications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2014
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | 1 Online-Ressource (335 Seiten) |
| ISBN: | 9781136776205 9780203553916 9781136776274 |
Internformat
MARC
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| 650 | 7 | |a Strategic planning |2 fast | |
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Datensatz im Suchindex
| _version_ | 1804177601423474688 |
|---|---|
| any_adam_object | |
| author | Percy, Larry |
| author_GND | (DE-588)170799492 |
| author_facet | Percy, Larry |
| author_role | aut |
| author_sort | Percy, Larry |
| author_variant | l p lp |
| building | Verbundindex |
| bvnumber | BV044356876 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (ZDB-4-NLEBK)ocn882771207 (OCoLC)882771207 (DE-599)BVBBV044356876 |
| dewey-full | 658.802 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 658.8/02 |
| dewey-search | 658.802 658.8/02 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV044356876 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:40Z |
| institution | BVB |
| isbn | 9781136776205 9780203553916 9781136776274 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029759508 |
| oclc_num | 882771207 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (335 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Percy, Larry Verfasser (DE-588)170799492 aut Strategic integrated marketing communications Larry Percy Second edition London Routledge, Taylor & Francis Group 2014 1 Online-Ressource (335 Seiten) txt rdacontent c rdamedia cr rdacarrier Communication in marketing Strategic planning BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in marketing fast Strategic planning fast Wirtschaft Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Marketingstrategie (DE-588)4120697-6 s Kommunikationspolitik (DE-588)4232471-3 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-415-82208-4 (DE-604)BV041953681 2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Percy, Larry Strategic integrated marketing communications Communication in marketing Strategic planning BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in marketing fast Strategic planning fast Wirtschaft Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Kommunikation (DE-588)4031883-7 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4309237-8 (DE-588)4031883-7 (DE-588)4232471-3 (DE-588)4120697-6 |
| title | Strategic integrated marketing communications |
| title_auth | Strategic integrated marketing communications |
| title_exact_search | Strategic integrated marketing communications |
| title_full | Strategic integrated marketing communications Larry Percy |
| title_fullStr | Strategic integrated marketing communications Larry Percy |
| title_full_unstemmed | Strategic integrated marketing communications Larry Percy |
| title_short | Strategic integrated marketing communications |
| title_sort | strategic integrated marketing communications |
| topic | Communication in marketing Strategic planning BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in marketing fast Strategic planning fast Wirtschaft Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Kommunikation (DE-588)4031883-7 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Communication in marketing Strategic planning BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Werbung Marketing Strategisches Management Strategische Planung Kommunikation Kommunikationspolitik Marketingstrategie |
| work_keys_str_mv | AT percylarry strategicintegratedmarketingcommunications |