Bibliographische Detailangaben

1. Verfasser:	Hall, Colin Michael 1961- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York Routledge, Taylor and Francis 2014
Schriftenreihe:	Routledge international series in tourism, business and management
Schlagworte:	Social marketing Tourism SCIENCE / Earth Sciences / Geography TRAVEL / Budget TRAVEL / Hikes & Walks TRAVEL / Museums, Tours, Points of Interest TRAVEL / Parks & Campgrounds Geografie Geowissenschaften Marketing Soziale Software Tourismus
Beschreibung:	Cover; Title Page; Copyright Page; Table of Contents; List of plates; List of figures; List of tables; List of boxes; Foreword and acknowledgements; List of abbreviations; 1 Introduction to the field of social marketing: creating social change?; 2 Intervention and theories of behaviour; 3 The changing context of change agents: social marketing and governance; 4 The process of social marketing; 5 The craft and practice of social marketing; 6 The demarketing of tourism attractions, activities and destinations; 7 Tourist- and visitor-focused social marketing: cases and issues 8 Destination and community-based tourism and social marketing: cases and issues9 Sustainable tourism consumption and social marketing: towards behavioural change?; 10 A sustainable future for social marketing: towards a socially dominant logic?; References; Index Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirabl
Beschreibung:	310 pages
ISBN:	9781136989285 1136989285