Fashion branding and communication: core strategies of European luxury brands
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY, U.S.A.
Palgrave Macmillan
[2017]
|
| Schriftenreihe: | Palgrave pivot
Palgrave studies in practice : global fashion brand management |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xviii, 188 Seiten illustrations |
| ISBN: | 9781137523426 |
Internformat
MARC
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| 245 | 1 | 0 | |a Fashion branding and communication |b core strategies of European luxury brands |c Byoungho Jin, Elena Cedrola, editors |
| 264 | 1 | |a New York, NY, U.S.A. |b Palgrave Macmillan |c [2017] | |
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| 653 | 0 | |a Branding (Marketing) / Europe | |
| 653 | 0 | |a Luxury goods industry / Europe | |
| 653 | 0 | |a TECHNOLOGY & ENGINEERING / Technical & Manufacturing Industries & Trades | |
| 653 | 0 | |a Business and Management | |
| 653 | 0 | |a Marketing | |
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| 700 | 1 | |a Cedrola, Elena |4 edt | |
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Datensatz im Suchindex
| _version_ | 1804177599892553728 |
|---|---|
| adam_text | Contents
1 Brands as Core Assets: Trends and Challenges
of Branding in Fashion Business 1
Byoungho Jin and Elena Cedrola
2 Harmont Blaine: A Successful Dachshund to Build the
Values and Brand Identity 41
Maria Colurcio and Monia Melia
3 Salvatore Ferragamo: Brand Heritage as Main Vector
of Brand Extension and Internationalization 73
Maria Carmela Ostillio and Sarah Ghaddar
4 Tod’s: A Global Multi-Brand Company with a Taste
of Tradition 101
Maria Carmela Ostillio and Sarah Ghaddar
5 The Prada Trend: Brand Building at the Intersection
of Design, Art, Technology, and Retail Experience 125
Stefania Mas£ and Ksenia Silchenko
6 Louis Vuitton’s Art-Based Strategy to Communicate
Exclusivity and Prestige 155
Stefania Mase and Elena Cedrola
Index 185
xiii
|
| any_adam_object | 1 |
| author2 | Jin, Byoungho Cedrola, Elena |
| author2_role | edt edt |
| author2_variant | b j bj e c ec |
| author_GND | (DE-588)138897751 |
| author_facet | Jin, Byoungho Cedrola, Elena |
| building | Verbundindex |
| bvnumber | BV044355984 |
| ctrlnum | (OCoLC)992461500 (DE-599)BVBBV044355984 |
| format | Book |
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| spelling | Fashion branding and communication core strategies of European luxury brands Byoungho Jin, Elena Cedrola, editors New York, NY, U.S.A. Palgrave Macmillan [2017] © 2017 xviii, 188 Seiten illustrations txt rdacontent n rdamedia nc rdacarrier Palgrave pivot Palgrave studies in practice : global fashion brand management Salvatore Ferragamo (DE-588)16285393-2 gnd rswk-swf Prada SpA (DE-588)16057937-5 gnd rswk-swf Louis Vuitton Malletier Paris (DE-588)10059953-9 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Modebranche (DE-588)4123782-1 gnd rswk-swf Kleidung (DE-588)4031011-5 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf Fashion merchandising / Europe Branding (Marketing) / Europe Luxury goods industry / Europe TECHNOLOGY & ENGINEERING / Technical & Manufacturing Industries & Trades Business and Management Marketing Branding (Marketing) Fashion merchandising Luxury goods industry Europe (DE-588)4143413-4 Aufsatzsammlung gnd-content Europa (DE-588)4015701-5 g Mode (DE-588)4039792-0 s Markenpolitik (DE-588)4144679-3 s Luxusware (DE-588)4192135-5 s DE-604 Salvatore Ferragamo (DE-588)16285393-2 b Prada SpA (DE-588)16057937-5 b Louis Vuitton Malletier Paris (DE-588)10059953-9 b 1\p DE-604 Bekleidungsindustrie (DE-588)4005382-9 s Modebranche (DE-588)4123782-1 s 2\p DE-604 Kleidung (DE-588)4031011-5 s Luxusgut (DE-588)4192138-0 s 3\p DE-604 Jin, Byoungho (DE-588)138897751 edt Cedrola, Elena edt Erscheint auch als Online-Ausgabe, ebk. 978-1-137-52343-3 Digitalisierung BSB Muenchen - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029758631&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fashion branding and communication core strategies of European luxury brands Salvatore Ferragamo (DE-588)16285393-2 gnd Prada SpA (DE-588)16057937-5 gnd Louis Vuitton Malletier Paris (DE-588)10059953-9 gnd Luxusgut (DE-588)4192138-0 gnd Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd Modebranche (DE-588)4123782-1 gnd Kleidung (DE-588)4031011-5 gnd Mode (DE-588)4039792-0 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
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| title | Fashion branding and communication core strategies of European luxury brands |
| title_auth | Fashion branding and communication core strategies of European luxury brands |
| title_exact_search | Fashion branding and communication core strategies of European luxury brands |
| title_full | Fashion branding and communication core strategies of European luxury brands Byoungho Jin, Elena Cedrola, editors |
| title_fullStr | Fashion branding and communication core strategies of European luxury brands Byoungho Jin, Elena Cedrola, editors |
| title_full_unstemmed | Fashion branding and communication core strategies of European luxury brands Byoungho Jin, Elena Cedrola, editors |
| title_short | Fashion branding and communication |
| title_sort | fashion branding and communication core strategies of european luxury brands |
| title_sub | core strategies of European luxury brands |
| topic | Salvatore Ferragamo (DE-588)16285393-2 gnd Prada SpA (DE-588)16057937-5 gnd Louis Vuitton Malletier Paris (DE-588)10059953-9 gnd Luxusgut (DE-588)4192138-0 gnd Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd Modebranche (DE-588)4123782-1 gnd Kleidung (DE-588)4031011-5 gnd Mode (DE-588)4039792-0 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
| topic_facet | Salvatore Ferragamo Prada SpA Louis Vuitton Malletier Paris Luxusgut Luxusware Markenpolitik Modebranche Kleidung Mode Bekleidungsindustrie Europa Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029758631&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jinbyoungho fashionbrandingandcommunicationcorestrategiesofeuropeanluxurybrands AT cedrolaelena fashionbrandingandcommunicationcorestrategiesofeuropeanluxurybrands |