Marketing management and communications in the public sector:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2018
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Routledge masters in public management
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Revised edition of the authors' Marketing management and communications in the public sector, 2012. - Includes bibliographical references and index |
| Beschreibung: | X, 264 Seiten Diagramme |
| ISBN: | 9781138655799 9781138655805 |
Internformat
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| 245 | 1 | 0 | |a Marketing management and communications in the public sector |c Martial Pasquier and Jean-Patrick Villeneuve |
| 250 | |a Second edition | ||
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| 490 | 0 | |a Routledge masters in public management | |
| 500 | |a Revised edition of the authors' Marketing management and communications in the public sector, 2012. - Includes bibliographical references and index | ||
| 650 | 4 | |a Government publicity | |
| 650 | 4 | |a Communication in public administration | |
| 700 | 1 | |a Villeneuve, Jean-Patrick |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804177593224658944 |
|---|---|
| adam_text | MARKETING MANAGEMENT AND COMMUNICATIONS IN THE PUBLIC SECTOR
/ PASQUIER, MARTIALYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PUBLIC MANAGEMENT AND MARKETING
MARKETING AND PUBLIC MARKETING
BASIC MARKETING CONCEPTS
MARKETING INFORMATION RESEARCH
MARKETING STRATEGY
MARKETING INSTRUMENTS
PUBLIC COMMUNICATIONS A AN INTRODUCTION
COMMUNICATIONS MODELS AND STRATEGIES
COMMUNICATIONS INSTRUMENTS
COMMUNICATION CONTROL
CRISIS COMMUNICATION
APPENDIX: A CASE STUDY
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-full | 352.7/48 |
| dewey-hundreds | 300 - Social sciences |
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| dewey-search | 352.7/48 |
| dewey-sort | 3352.7 248 |
| dewey-tens | 350 - Public administration and military science |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV044351739 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:32Z |
| institution | BVB |
| isbn | 9781138655799 9781138655805 |
| language | English |
| lccn | 017000645 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029754510 |
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| physical | X, 264 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge masters in public management |
| spelling | Pasquier, Martial 1963- Verfasser (DE-588)128758244 aut Marketing management and communications in the public sector Martial Pasquier and Jean-Patrick Villeneuve Second edition London ; New York Routledge, Taylor & Francis Group 2018 X, 264 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge masters in public management Revised edition of the authors' Marketing management and communications in the public sector, 2012. - Includes bibliographical references and index Government publicity Communication in public administration Villeneuve, Jean-Patrick aut Erscheint auch als Online-Ausgabe 978-1-315-62230-9 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029754510&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pasquier, Martial 1963- Villeneuve, Jean-Patrick Marketing management and communications in the public sector Government publicity Communication in public administration |
| title | Marketing management and communications in the public sector |
| title_auth | Marketing management and communications in the public sector |
| title_exact_search | Marketing management and communications in the public sector |
| title_full | Marketing management and communications in the public sector Martial Pasquier and Jean-Patrick Villeneuve |
| title_fullStr | Marketing management and communications in the public sector Martial Pasquier and Jean-Patrick Villeneuve |
| title_full_unstemmed | Marketing management and communications in the public sector Martial Pasquier and Jean-Patrick Villeneuve |
| title_short | Marketing management and communications in the public sector |
| title_sort | marketing management and communications in the public sector |
| topic | Government publicity Communication in public administration |
| topic_facet | Government publicity Communication in public administration |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029754510&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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