Digitalizing consumption: how devices shape consumer culture
Gespeichert in:
Weitere Verfasser: | , , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Routledge
2017
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Schriftenreihe: | Routledge interpretive marketing research
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | xvi, 254 Seiten Illustrationen, Diagramme |
ISBN: | 9781138124899 |
Internformat
MARC
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650 | 4 | |a Consumer behavior | |
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Datensatz im Suchindex
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adam_text | DIGITALIZING CONSUMPTION
/ / / COCHOY, FRANCKYYEAUTHOR
: : : 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - DIGITAL ADVERTISING CAMPAIGNS AND THE BRANDED ECONOMY / GUSTAV
SJOIBLOM, CHALMERS UNIVERSITY OF TECHNOLOGY, SWEDEN; OSKAR BROBERG,
UNIVERSITY OF GOTHENBURG, SWEDEN AND ANN-SOFIE AXELSSON, UNIVERSITY OF
BORAIS, SWEDEN
FROM THE LOGS OF QR-CODE READERS : A SOCIO-LOG-Y OF DIGITAL CONSUMPTION
/ FRANCK COCHOY, UNIVERSITEI TOULOUSE JEAN JAUREIS, FRANCE AND JAN
SMOLINSKI, UNIVERSITEI TOULOUSE JEAN JAUREIS, FRANCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
any_adam_object | 1 |
author2 | Cochoy, Franck 1964- Hagberg, Johan Petersson McIntyre, Magdalena Sörum, Niklas |
author2_role | edt edt edt edt |
author2_variant | f c fc j h jh m m p mm mmp n s ns |
author_GND | (DE-588)171759737 (DE-588)1144653339 (DE-588)1147900620 |
author_facet | Cochoy, Franck 1964- Hagberg, Johan Petersson McIntyre, Magdalena Sörum, Niklas |
building | Verbundindex |
bvnumber | BV044348491 |
callnumber-first | H - Social Science |
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callnumber-raw | HB801 |
callnumber-search | HB801 |
callnumber-sort | HB 3801 |
callnumber-subject | HB - Economic Theory and Demography |
classification_rvk | QW 300 |
ctrlnum | (OCoLC)1003297654 (DE-599)BVBBV044348491 |
dewey-full | 306.3 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 306 - Culture and institutions |
dewey-raw | 306.3 |
dewey-search | 306.3 |
dewey-sort | 3306.3 |
dewey-tens | 300 - Social sciences |
discipline | Soziologie Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV044348491 |
illustrated | Illustrated |
indexdate | 2024-07-10T07:50:27Z |
institution | BVB |
isbn | 9781138124899 |
language | English |
lccn | 016057651 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029751348 |
oclc_num | 1003297654 |
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owner_facet | DE-11 DE-N2 DE-573 |
physical | xvi, 254 Seiten Illustrationen, Diagramme |
publishDate | 2017 |
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publisher | Routledge |
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series2 | Routledge interpretive marketing research |
spelling | Cochoy, Franck 1964- (DE-588)171759737 edt Digitalizing consumption how devices shape consumer culture editted by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum London Routledge 2017 xvi, 254 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge interpretive marketing research Includes bibliographical references and index Gesellschaft Consumption (Economics) Consumer behavior Digital media Social aspects Neue Medien (DE-588)4196910-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Konsumsoziologie (DE-588)7704263-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Neue Medien (DE-588)4196910-8 s Konsumsoziologie (DE-588)7704263-3 s DE-604 Hagberg, Johan (DE-588)1144653339 edt Petersson McIntyre, Magdalena edt Sörum, Niklas (DE-588)1147900620 edt Erscheint auch als Online-Ausgabe Cochoy, Franck, author Digitalizing consumption 9781315647883 1 Edition New York : Routledge, [2017] LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029751348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Digitalizing consumption how devices shape consumer culture Gesellschaft Consumption (Economics) Consumer behavior Digital media Social aspects Neue Medien (DE-588)4196910-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Konsumsoziologie (DE-588)7704263-3 gnd |
subject_GND | (DE-588)4196910-8 (DE-588)4062644-1 (DE-588)7704263-3 (DE-588)4143413-4 |
title | Digitalizing consumption how devices shape consumer culture |
title_auth | Digitalizing consumption how devices shape consumer culture |
title_exact_search | Digitalizing consumption how devices shape consumer culture |
title_full | Digitalizing consumption how devices shape consumer culture editted by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum |
title_fullStr | Digitalizing consumption how devices shape consumer culture editted by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum |
title_full_unstemmed | Digitalizing consumption how devices shape consumer culture editted by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum |
title_short | Digitalizing consumption |
title_sort | digitalizing consumption how devices shape consumer culture |
title_sub | how devices shape consumer culture |
topic | Gesellschaft Consumption (Economics) Consumer behavior Digital media Social aspects Neue Medien (DE-588)4196910-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Konsumsoziologie (DE-588)7704263-3 gnd |
topic_facet | Gesellschaft Consumption (Economics) Consumer behavior Digital media Social aspects Neue Medien Verbraucherverhalten Konsumsoziologie Aufsatzsammlung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029751348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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